母語者比較不會用英文溝通?
Wut...?
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When it comes to communicating in English with an international audience, native speakers don’t always do so well.
若要以「英語」與國際聽眾進行交流，母語者未必能與非母語者進行有效地溝通。
Sometimes, such inability to accommodate non-native speakers can lead to substantial financial losses for multinational companies.
有時，無法考量非母語者的溝通需求，可能會使跨國公司蒙受巨大的經濟損失。
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《ＮＰＲ》報導：
Picture this: A group of nonnative English speakers is in a room. There are people from Germany, Singapore, South Korea, Nigeria and France. They're having a great time speaking to each other in English, and communication is smooth.
•picture(v.) 想像，設想
•have a great time doing sth 做某事很開心
•smooth 順利的，流暢的
想像一下：一群母語非英語的人同在一個房間裡。有來自德國、新加坡、韓國、奈及利亞以及法國的人。他們開心地以英語交談，而整體的溝通也相當流暢。
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And then an American walks into the room. The American speaks quickly, using esoteric jargon ("let's take a holistic approach") and sports idioms ("you hit it out of the park!"). And the conversation trickles to a halt.
•esoteric 極不尋常的；只有少數人（尤指內行）才懂的；限於小圈子的
•jargon 行話，行業術語
•a holistic approach 全面性的方法 ; 完整取向、全方位取向
•sports idioms 體育相關的成語，慣用語
•trickle to a halt 遂逐漸停止
•trickle 從…向下滴（或淌）
*hit/knock the ball out of the park 字面上的意思是「把球打出棒球場」，慣用語的意思則是「某事做的非常好，令人驚艷」。
結果，有個美國人走進房間。這位美國人說話很快，使用少數人才懂的的術語（「讓我們採用整全的方式」）以及與體育相關的成語（「你把球打出了公園！*」）。整場談話遂逐漸停止。
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Decades of research shows that when a native English speaker enters a conversation among nonnative speakers, understanding goes down. Global communication specialist Heather Hansen tells us that's because the native speaker doesn't know how to do what nonnative speakers do naturally: speak in ways that are accessible to everyone, using simple words and phrases.
•communication specialist 溝通專家
•accessible 可以理解的；易懂的
數十年的研究表明，當母語為英語的人參與非母語者之間的談話時，理解力會下降。全球溝通專家 Heather Hansen 告訴我們，這是因為母語者無法自然地以非母語者的方式來溝通：以大家都能接受的方式交談——使用簡單的詞彙與片語。
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And yet, as Hansen points out, this more accessible way of speaking is often called "bad English." There are whole industries devoted to "correcting" English that doesn't sound like it came from a native British or American speaker. …It turns out that these definitions of "good" and "bad" English may be counterproductive if our goal is to communicate as effectively as possible.
•point sth out 指出
•turn out …地發生（或發展）；結果是（尤指出乎意料的結果）
•counterproductive 産生相反效果的；産生相反作用的；事與願違的，適得其反的
惟正如 Hansen 所指出，這種所謂更容易理解的說話方式，通常被稱為「破英語」。也有行業致力於「糾正」那些聽起來不像英國或美國母語者的英語。⋯⋯事實證明，如果我們的目標是盡可能地有效交流，那麼這些對「好」英語與「壞」英語的定義可能會適得其反。
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A balance needs to be struck. There is also a clear difference between helping students improve their English in a classroom and being overly judgmental in a business meeting (or on the Internet ><).
就我個人而言，我認為在這種情況下需探求一個平衡點。在課堂上幫助他人提高英語能力，以及在國際商務會議（或網路上）中過於苛刻，這兩者顯然有極大的區別。
However, if the goal is to communicate effectively with an international audience, native speakers could be more accommodating. At least, that's the view taken by the articles below.
但以下文章認為，若母語者的目標是有效地溝通，那麼在以英語與國際聽眾交流時，母語者應表現得更加隨和。
*accommodating 樂於助人的；與人方便的；通融的
完整ＮＰＲ報導：https://n.pr/3y6g9IM
ＢＢＣ相關報導：https://bbc.in/3h5MkCy
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圖片出處: https://bit.ly/3x2lr7X
lead to意思 在 [新聞] Google將更新Android版的隱私權計畫- 看板Stock 的推薦與評價
原文標題：
Google plans privacy change similar to Apple’s, which wiped $230 billion off
Facebook’s market cap
原文連結：
https://www.cnbc.com/2022/02/16/google-plans-android-privacy-change-similar
-to-apples.html
發布時間：2022/02/16
原文內容：
Google on Wednesday announced it’s adopting new privacy restrictions that
will cut tracking across apps on its Android devices, following a similar
move made by Apple last year that upended several firms’ advertising
practices.
Google said it’s developing new privacy-focused replacements for its
advertising ID, a unique string of characters that identifies the user’s
device. The digital IDs in smartphones often help ad-tech companies track and
share information about consumers.
The changes could impact big companies that have relied on tracking users
across apps, like Facebook-parent Meta. Apple’s tweaks hit Meta particularly
hard, for example. Meta said earlier this month Apple’s privacy changes will
decrease the social media company’s sales this year by about $10 billion.
That news contributed to wiping $232 billion from the company’s market cap
in a single day, eventually pushing the company’s below $600 billion. Meta
was worth more than $1 trillion back in June 2021.
But while Meta fought against Apple’s changes, it seems supportive of the
way Google plans to implement its privacy tweaks.
“Encouraging to see this long-term, collaborative approach to
privacy-protective personalized advertising from Google,” Graham Mudd, vice
president of product marketing, ads and business at Facebook said on Twitter.
“We look forward to continued work with them and the industry on
privacy-enhancing tech through industry groups.”
Google said it will continue to support the current identifiers for the next
two years, which means other companies have time to implement changes.
Apple was criticized by Facebook and other companies for rolling out its App
Tracking Transparency feature, which reduces targeting capabilities by
limiting advertisers from accessing an iPhone user identifier. With that
change, users were given a pop-up window that let them block apps from
tracking their data for advertising purposes.
Google criticized Apple’s approach in its blog post without naming the
company.
〃We realize that other platforms have taken a different approach to ads
privacy, bluntly restricting existing technologies used by developers and
advertisers,” Google Android vice president of product management, security
and privacy, Anthony Chavez, wrote in a blog post. “We believe that —
without first providing a privacy-preserving alternative path — such
approaches can be ineffective and lead to worse outcomes for user privacy and
developer businesses.”
Focusing on privacy practices could help the tech giant get ahead of
regulatory issues as lawmakers and consumers become more aware and concerned
of their personal data. The company said it would work closely with
regulators.
不負責機器翻譯
谷歌周三宣佈，它將採用新的隱私限制，這將減少對其Android設備上應用程式之間的跟
蹤，此前蘋果公司去年採取了類似舉措，顛覆了幾家公司的廣告做法。
谷歌表示，它正在為其廣告ID開發新的以隱私為中心的替代品，廣告ID是識別用戶設備的
唯一字元字串。智能手機中的數位身份證通常可以幫助廣告技術公司跟蹤和共用有關消費
者的資訊。
這些變化可能會影響那些依賴跨應用跟蹤使用者的大公司，比如Facebook母公司Meta。例
如，蘋果的調整對Meta的打擊尤其嚴重。Meta本月早些時候表示，蘋果的隱私變化將使這
家社交媒體公司的銷售額減少約100億美元。這一消息導致該公司在一天內從其市值中抹
去了2320億美元，最終將該公司的市值推低至6000億美元以下。Meta在2021年6月的價值
超過1萬億美元。
但是，儘管Meta反對蘋果的改變，但它似乎支援谷歌計劃實施其隱私調整的方式。
"令人鼓舞的是，看到谷歌對隱私保護個性化廣告採取這種長期的協作方式，"Facebook產
品營銷，廣告和業務副總裁Graham Mudd在Twitter上表示。"我們期待通過行業團體繼續
與他們和行業合作，在隱私增強技術方面。
谷歌表示，它將在未來兩年內繼續支援當前的標識碼，這意味著其他公司有時間實施變革
。
蘋果因推出其應用程式跟蹤透明度功能而受到Facebook和其他公司的批評，該功能通過限
制廣告商訪問iPhone使用者標識碼來降低定位功能。通過這一更改，使用者將獲得一個彈
出視窗，允許他們阻止應用程式出於廣告目的跟蹤其數據。
谷歌在其博客文章中批評了蘋果的做法，但沒有透露該公司的名字。
"我們意識到，其他平臺對廣告隱私採取了不同的方法，直言不諱地限制了開發人員和廣
告商使用的現有技術，"Google Android產品管理，安全和隱私副總裁Anthony Chavez在
一篇博客文章中寫道，"我們相信 ， 如果不首先提供保護隱私的替代路徑 - 這種方法可
能是無效的，並導致使用者隱私和開發人員業務的更糟糕的結果。
專注於隱私實踐可以幫助這家科技巨頭在監管問題上領先，因為立法者和消費者越來越瞭
解和關注他們的個人數據。該公司表示將與監管機構密切合作。
心得/評論： ※必需填寫滿30字，無意義者板規處分
想說怎麼有些B2C的SaaS又崩一片 結果是Google搞事.
看來Faang互搞的戰火還會持續下去 然後流彈波及四處.
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※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 118.160.103.12 (臺灣)
※ 文章網址: https://www.ptt.cc/bbs/Stock/M.1645023577.A.C2B.html
我覺得你少看了下面那一段.又感覺像是Google要調整 然後FB會配合.
然後調整下去看會不會搞到Apple(我亂猜)
But while Meta fought against Apple’s changes, it seems supportive of the
way Google plans to implement its privacy tweaks.
“Encouraging to see this long-term, collaborative approach to
privacy-protective personalized advertising from Google,” Graham Mudd, vice
president of product marketing, ads and business at Facebook said on Twitter.
“We look forward to continued work with them and the industry on
privacy-enhancing tech through industry groups.”
... <看更多>