Welcome to JUXTAPOSED 2020 by HONG KONG FASHION DESIGNERS ASSOCIATION
Journey into the future of fashion at LANDMARK
and explore 75 of Hong Kong’s local designers
(Hong Kong, 7 July 2020) JUXTAPOSED 2020, hosted by the Hong Kong Fashion Designers Association (HKFDA) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, the collaborative duo present a new and experiential fashion exhibition along with two concept stores. After captivating the fashion industry with its large-scale outdoor exhibitions, JUXTAPOSED is taking on a new form, from simple displays to multi-party interactive experiences. As a key luxury fashion shopping destination in Hong Kong, LANDMARK has been chosen to host the ten-day JUXTAPOSED 2020 Fashion Exhibition and Limited Concept Store. Displaying the works of 75 Hong Kong fashion designers, this exhibition reveals the future possibilities of fashion development while deepening the audience’s understanding of the diverse aesthetics of local fashion designers.
Exploring the future development of fashion
HKFDA not only continues to promote the development of local fashion designers and fashion culture, but to drive the innovations of fashion alongside technology. With rapid global changes in recent years, it is a pivotal time in the fashion industry. Technology has become a greater part of our daily life as a result of this, fashion designers are exploring other forms of fashion design not only in the materials they use but also the ways in which the audience experiences it. Through their shared values and passion for innovative fashion and culture, HKFDA has the pleasure to cooperate with LANDMARK as its venue partner to pursue and create inspiring fashion experiences.
From now till 16 July 2020, with the theme of "Inheriting Tradition, Connecting Technology, and Stepping into the Future", HKFDA's JUXTAPOSED 2020 has transformed LANDMARK ATRIUM into a fashion stage to explore the future. This collaboration marks a notable change for the JUXTAPOSED series of events, taking the exhibition and designs directly to the public audience.
Concept stores linking life and fashion
JUXTAPOSED 2020 will have two concept stores are located at shop 116A and shop B10 of LANDMARK ATRIUM and will showcase up to 4 sets of the designers work. In addition, there will be areas with more innovative and bold designs, as well as exquisite and highly practical fashion products.
Further enhancing the exhibition experience, visitors will be able to purchase the exclusive designs on the spot through LANDMARK's online shopping platform, Style Concierge of the LANDMARK HongKong app between now and 6 August 2020. With over 170 designer creations on display, the exhibition is a brand-new experience from appreciation to purchase and is a new path into the future development of fashion trends.
Inspiration through a diversity of lenses
In addition to physical exhibitions and online shopping, the HKFDA is reinterpreting 75 groups of exhibited works through the lens of 4 new Hong Kong photographers: Lamb Yu, Leung Mo, Deon Wong, and Isaac Lam. Fashion, as seen through their unique perspectives, further inspires cross-industry creativity between photography and fashion. A series of works will also be displayed on a rotation basis in the exhibition space, echoing the exhibition’s installation. It will provide more space for the imagination, leading visitors on a journey into the future of fashion, and exploring the infinite possibilities together.
The Hong Kong Fashion Designers Association invites your organisation to send staff to interview and report on related activities:
HKFDA JUXTAPOSED 2020
Date: (Tuesday) 7 – (Thursday) 16 July 2020
Time: Daily 10:30 – 19:30
Venue: LANDMARK ATRIUM / Shop 116A / Shop B10
Admission Free
Website www.juxtaposed.com.hk
