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【一連七集，第五】哈佛知識分享: Trade-offs 如何「取捨」?

你要取得更多，就要捨棄更多。「取捨」is tough, but you have to do it!

股神巴菲特 Warren Buffett 有句名言好影響我:

"The difference between successful people and really successful people is that really successful people say no to almost everything.‘’

成功及非常成功嘅人分別就係非常成功嘅人對絕大部分事情都係 say No.

識我嘅朋友都知道，我經常講:「我乜都唔識、乜都唔買! 我只買幾千萬以下香港嘅街舖。 我唔買樓、唔買工廈、唔買商廈、唔買農地、唔買車位/骨灰龕位、唔買大灣區、英國樓、非洲農地、 火星月球。 全部都唔買，送畀我都唔要。Again … 我只買港幣五六千萬以下香港的街舖仔。 香港有十萬間，買十世我都買唔晒! 呢世我只想買一千間。」

哈佛大學教授 Michael Porter 亦講過: “Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do."

策略就係要以「取捨」去競爭。 策略嘅精髓就係要知道唔做乜!

上一集講過，何謂一個好嘅策略 Good Strategy? 教授 Michael Porter 話要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集同你講第(3) Trade-offs different from rivals 要贏，就要有同競爭對手不同的「取捨」。

What are trade-offs?

"Trade-offs are the strategic equivalent of a fork in the road. If you take one path, you cannot simultaneously take the other." by Michael Porter

「取捨就好似去咗一個交叉路口咁， 你只可以二選其一，唔可以兩條路都行晒。」

做生意，唔係多啲，就好啲。 多啲產品、 多啲服務、多啲客戶， 唔代表你就係好啲。 因為你營業額可能多咗三成， 但利潤反而可能無咗一半。 咁我就情願營業額細啲，利潤多一倍好過。 記住一開始嘅時候我話 Michael Porter 講過:

"Competition is not about being the BEST, not about MARKET SHARE. Competition is about being UNIQUE, about earning PROFITS" by Michael Porter

競爭唔係要做到最好，最大嘅市佔率。競爭係要做到最獨特，同埋賺到錢，長遠地賺錢。

幾年前我講過，香港週街都係髮廊，但點解有間特別唔同?

video …

QB House (Quick Barber) 就係做咗好多「取捨」 trade-offs ， 好多嘢唔做，但反而吸引咗一班想「快、靚、正」 ，但又唔想求求其其、 污糟邋遢剪個頭髮嘅繁忙上班一族， most likely 男士們、三四五十歲左近。10 minutes, just cut!

QB House 專注培訓、建立系統，令呢班目標顧客群由原本一兩三個月先剪個頭髮，而家一兩三個星期就去剪轉一轉。 剪快咗、剪多咗，就令QB House 同佢嘅髮型師雖然做少咗嘢，但反而收入及利潤上升。This is what I call "trade-offs", LESS IS MORE!

就係因為 QB House 嘅 Trades-offs 同一般髮廊嘅競爭對手唔同，當初首創新嘅經營模式係日本做到最獨特， 亦都解釋咗點解佢1996年由東京一間開始， 短短幾年間就能夠開到全球幾百間分店，2018年仲係東京証交所主板上市， 依家市值近20億港幣。 雖然有好多人想抄佢，QB House 嘅專注，佢 make 嘅 trade-offs 至今依然令佢每年生意額都上升，到今日都保持住係「速剪」行業嘅領導地位。

我成日都話，「當你乜都做，等如你乜都唔做!」 …. 因為你無樣嘢做得好、無樣嘢做得專。When you please everybody, you please nobody. 做生意要「取捨」，唔放手，唔會得到更多。

可能你會覺得 Just-Cut, QB House 都做咗啦。 做髮廊仲可以點變? 根據 Michael Porter，大把方法變。 最緊要就係，唔係人做你做。Your trade-offs have to be different from your rivals, then you have a strategy.

你嘅「取捨」要同你競爭對手唔同，咁你就有好策略。人哋 Just-Cut, 咁你可唔可以 Just Perm 電髮? Just Color 染髮? Just Blow Dry 吹頭?

唉! Just Blow Dry? 美國加州有間咁嘅髮廊 …

佢就好似係 QB House 嘅翻版，但係 No Cuts No Color, Just Blowouts. 齋吹頭! 美金$40，45分鐘時間，班目標顧客群，即係長頭髮嘅二三四五十歲女士們， 就可以 enjoy 喺個輕鬆嘅環境洗下頭、按下頭、吹下頭、飲杯 champagne、聽下音樂、Relax 下，就有個清神爽利嘅頭見人!

因為做得夠專，懂得運用 Michael Porter 所指嘅 trade-offs ，同一般髮廊競爭對手唔同嘅 trade-offs, 好多女士就個個禮拜去幫襯，relax relax 下。2010年由美國加州第一間店開始， 十年間，全美開超過一百間分店， 擁有超過5000個髮型師， 每次美金$40，每個月幫緊20萬個客人吹頭。 淨係吹頭，依家營業額每年超過一億美金。

全球最大嘅傢俬公司，IKEA， 又係另一個Michael Porter 所指 Trade-Offs 嘅典型例子。佢由產品設計 (自己裝嵌)、產品種類 (簡單得來又多幾樣選擇)、 自己推住架車嘅購物模式、至到客戶服務 (間舖頭永遠唔易搵到人幫手，人客自己搞掂，慳番啲成本，換取平啲價錢)，到最後排隊畀錢、自己包裝、抬件貨返屋企 …. 如果唔係送貨要額外收費 (無得免費)。IKEA 成條嘅企業價值鏈 value chain 都係同其他一般嘅傢俬公司好唔同，有好唔同嘅 Trade-offs 取捨。

IKEA 嘅「取捨」，就能夠吸引咗一班 “with a thin wallet" 想價錢平，但又想 good design, 唔介意自己辛苦做多啲， 工餘時間，甚至乎自己花成日裝嵌埋嘅顧客。IKEA 明白佢唔會 serve 晒所有人。 我以前係美國讀大學、 或者啱啱出嚟 New York 做嘢，都好鍾意去 IKEA 買嘢，因為平! 而家? 叫我花成日嵌件傢俬，睬你都傻! I was an IKEA Customer, but not anymore! It's OK, you cannot please everybody! 做生意就係個「取捨」! 賺到錢就得啦。

美國最賺錢嘅航空公司 Southwest Airlines 西南航空都係一樣，No first class, No meals, No assigned seats, No baggage transfer, No planes other than Boeing 737s, No International Flight … so on and so forth.

無頭等、無飛機餐、無預設定座位、無行李轉運 、除咗波音737乜嘢客機都無、無國際航線。 仲有好多都比一般其他航空公司無。

但就係因為「冇」， 運動複雜程度及成本下降，Southwest 就可以專注做以下幾樣嘢特別好，就係「平」、「快」、「準時」、員工做得開心自然服務態度更好。其他乜都無， 但未必個個客人都啱!

於是 Southwest 有個好出名嘅 "Pen Pal" 故事，就有位乘客 Mrs. Crabapple， 經常好唔滿意 Southwest Airlines 乜都冇，無頭等、無飛機餐、無預設定座位、無行李轉運等等等等， 經常寫信去 Southwest 投訴，呢個「筆友」"Pen Pal" 個個客戶服務部同事都怕咗佢， 寫完又寫， 回覆左又寫，投訴完又投訴。 直至客戶服務 部嘅同事們都冇計， 叫當時嘅CEO/創辦人 Herb Kelleher 回覆。佢點寫? 真人真事! 60秒內，佢回覆:

“Dear Mrs. Crabapple. We will miss you. Love, Herb." 即係話，請佢走， 唔好再返來!

聽落好似好搞笑，但Michael Porter 話呢個係一個典型嘅 trade-offs 例子，you cannot please everyone. 記住，一開始嘅時候，我講過:

"Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." by Michael Porter.

策略就係要以「取捨」去競爭。 取捨嘅精髓就係要知道唔做乜!

"When you try to offer something for everybody, you tend to relax the trade-offs that underpin your competitive advantage." by Michael Porter.

當您嘗試做曬所有嘢去服務每一個人，你嘅「取捨」就會減少， 同時亦都會減少你嘅競爭優勢。

善用 Trade-offs 「取捨」去增強自己競爭力嘅機會隨處都係，爭在你願唔願意「放手」，先能夠取得「更多」。

包括我自己在內， 如果我乜嘢地產項目都投資，有賺錢就買， 甚至乎集資錢多地盤都搞埋， 我只係一個三四流嘅地產發展商。 我點同新鴻基/恒基/長實打呢? 但我專注幾千萬以下嘅香港街舖，我就係一個一流嘅商舖基金公司， 全香港人， 包括所有大嘅地產發展商，係街舖買賣都唔會夠我來。 社運/肺炎後，全香港買賣舖無人夠我哋多，呢個係事實!

"Trade-offs are choices that make strategies sustainable because they are not easy to match or to neutralize." by Michael Porter.

「取捨」會令到策略更有持續性，因為競爭對手 好難去複製或抵消你嘅優勢。特別是你嘅 first mover advantage 先行者優勢。

我係香港第一個商舖基金，就永遠都係香港第一個商舖基金。只我哋專注，未來幾十年，我知道係香港嘅街舖，無人會動搖到我哋嘅領導地位。

即是有人入嚟炒，Michael Porter 話新入嚟嘅 「模仿者」好多時都只係做 Straddling 跨騎， 即係好似「一腳踏兩船」咁， 自己本身嘅本業又做，商舖又做，結果兩邊都做唔「專」。

就係因為有自信我先咁講。因為好似今集一開始咁講，根據 Michael Porter 嘅 "Trade-offs different from rivals"， 我哋係放棄咗好多嘅嘢，同競爭對手大大唔同，先能夠建立到我哋今日係香港街舖嘅領導地位。 只要我哋專注，我哋嘅基金投資者會賺錢! I know it. 但如果有一日，我開始搞工廈、搞商廈、搞地盤、搞英國樓、搞埋茶餐廳、 補習社 、 酒樓、酒店等， 就係投資者應該攞錢走嘅時候! 乜都做，就開始等如乜都唔做!

你呢? What are your trade-offs? 你的「取捨」同競爭對手有咩唔同呢? 抑或人做你做，人客想要乜，你就俾佢乜呢?

There is no problem with that! 第一集一開始我就話，99%嘅公司都係咁，養家活兒可能好多年都冇問題， 但根據 Michael Porter，你只係停留係第二個 S - Sustaining 持續緊嘅階段。 做好多年，搵到食，但可能仍然冇人識你，無突破。Survive, Sustain, 但要去到第三個 S, Succeed, I mean Super Successful 好似一支箭咁標上去，等如以上 QB House, DryBar, IKEA, Southwest Airlines 咁，你就要有 strategy 策略。 你嘅「取捨」trade-offs 要同競爭對手截然不同。

李小龍嘅名言，亦都係掛喺我公司office嘅唯一名言: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."

李小龍唔怕嗰啲踢過一萬種唔同腳法嘅人。但佢怕嗰啲踢過一種腳法一萬次嘅人。 你嘅腳法又點呢? 有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (4) Fit across value chain 成條企業價值鏈的活動，如何配合去增強你的競爭優勢?

。。。。。

My hobby 《星期六早餐會》!

九/十月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

9月份，逢星期六早上9時開始，約三小時。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

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#michael_porter #競爭策略

#非社企流主辦活動僅代為宣傳

社企民間高峰會 2021：想像再生未來
2021 年是挑戰與機遇並存的一年。疫情加速數碼化發展，開拓了與世界各地志同道合人士合作的可能性；「良心消費」及「本土購物」亦逐漸獲得消費者支持。11 月 4 至 7 日舉行的社企民間高峰會 2021（SES）以「組合重塑 ‧ 再生未來」為主題，匯聚 60 多位國際和本地專家講者，與您一起想像可持續、再生及兼顧各持份者利益的未來。一連 4 天的國際研討會包括實體研討會、工作坊、社創體驗及業內聯繫活動等，請即登記並為心儀環節預留座位。

國際研討會詳情及登記方法請瀏覽 SES 網頁 ▶ https://bit.ly/3zAOBw4。
10 月 15 日或之前購票更可以早鳥優惠價 $400（原價： $500），參與國際研討會。

【Join the flagship social innovation event & meet cross-sector leaders】
The flagship International Symposium of SES is an event of the year on social innovation. You can join a wide variety of programmes including seminars, workshops and social innovations visits over 4 days with an International Symposium Pass. Themed "Building Blocks of a Regenerative Future", SES 2021 invites 60+ cross-sectors leaders from over 10 countries and locations to share their insights on different topics that will enable you to take on new perspectives and make a difference.
Register by Oct 15 to enjoy the early-bird offer for purchasing an International Symposium Pass at $400 (Regular priced at $500)
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#SES2021 #SocialEnterpriseSummit #SocialInnovation #SocialEnterprise #BuildingBlocks #RegenerativeFuture #RegisterNow #EarlyBirdOffer #社企民間高峰會 #組合重塑 #再生未來 #國際研討會 #社會創新 #社創體驗 #社企 #早鳥優惠 #請即登記

翻轉視界 18 Changing Perspective

There's not just one road to the destination, but many roads. You just need to take the little step that’s right in front of you, and then the next one, and a few years down the track, they will seem like massive achievements.

通往目的地的路不止一條，有很多路可走。你只需要邁出眼前這一小步，然後再邁出下一步，幾年下來，將會成為巨大成就。

文章來自於New Humans of Australia (有取得授權)

★★★★★★★★★★★★

I didn’t meet my father until I was 6 years old. My parents had a comfortable, middle-class life in Shanghai, or as close as you could get under communism. But they always wanted to live overseas, and just before I was born, my dad came to Sydney to set things up. I don’t know why, but in the end, my mother and I didn’t join him until I was 6.

•a middle-class life 中產階級生活
•set things up 打點一切
•live overseas 往海外生活
•in the end 最後 (表達在經過一段時間或一連串事件之後的結果)

直到六歲前我都未曾見過父親。我的雙親在上海過著舒適的中產階級生活，或著說，在共產階級下所能得到的最接近的生活。他們一直響往海外生活，就在我出生前，我父親來到雪梨打點一切。但不知何故，直到六歲那年我與母親才終於與父親團聚。

★★★★★★★★★★★★

Unfortunately, half a year after we arrived, he left us. That was a huge shock. Our transition had already been quite difficult, as we both didn't speak English. Also, as Shanghai was such a big bustling city, Sydney felt a bit like the countryside, especially on the weekends, as no shops were open back then!

•shock 令人震驚的事件（或經歷）；驚愕，震驚 (come as a great shock 讓人倍感震驚)
•transition 轉變；過渡
•a bustling city 繁華都會

不幸的是，就在我跟母親抵達半年後，父親離開了我們。這是個巨大的打擊，因爲我們不會說英文，在適應過渡期本就已過得相當艱辛。此外，不同於上海的繁華都會，雪梨更像鄉下，尤其在週末，那時連商店都不開門。

★★★★★★★★★★★★

We were very much reliant on my dad, not only financially, but also as a conduit into the wider community. So to have that broken was quite distressing. I remember Mum crying a lot. As we had become socially isolated, we didn’t find out anything about Centrelink, so we survived on her savings for a while, and then got some help from her family back in China.

•be reliant on… 依賴...
•a conduit into 進入...的渠道
•distressing (adj.) 令人苦惱的,令人擔憂的
•become socially isolated 變得孤立於社會
•survive on her savings 僅靠的她積蓄過日子

我們相當依賴我父親，不僅是經濟，他也是我們進入更廣泛社區的渠道。因此，當局面被打破時令人相當痛苦，我還記得母親時常哭泣。由於我們孤立於社會，所以我們並不知道澳洲社會福利聯絡中心 （Centrelink）的任何資訊，僅靠母親的積蓄支撐了一段時間，然後從母親在中國的娘家得到一些幫助。

★★★★★★★★★★★★

Eventually, Mum moved us down to Melbourne, where we were able to make some new networks and family friendships. But I was bullied a bit at school about things like my food and clothing! Whenever someone bullied me, I would defend myself, but because I didn’t have the language skills to explain to the teacher why, I got in trouble quite a bit. I ended up having to move school 3 times before I came to Balwyn Primary School, which was relatively multicultural.

•be able to 能夠
•make new networks 建立新的人脈，關係網
•be bullied 被霸凌
•language skills 語言能力
•get in trouble 惹上麻煩
•end up 最後處於；最後成爲；以…告終
•relatively 相對地
•multicultural 多元文化的

最後，母親帶著我搬遷到墨爾本，在那我們能夠建立起新的網絡與家庭情誼。然而。我在學校飽受霸凌，例如我的食物及衣物。每當有人霸凌我，我會自我防衛，但我的語言技巧不足以向老師解釋事發原因，因此常常陷入麻煩。後來我不得不再三轉學，直到就讀相對多元文化的博文小學（Balwyn Primary School）。

★★★★★★★★★★★★

After that, I did alright. Music featured very prominently in my life. I had started learning the violin from the age of 2.5 years old and even with all the troubles that were going on in my life, had somehow still kept up with it. As a result, I got a music scholarship to Trinity Grammar School. But even there I used to get into quite a lot of mischief, and would often skip school to go to the movies.

•do alight 過得不錯，做的不錯
•feature (v.) 以…為特色；給…以顯著的地位
•prominently 重要地；著名地；突出地，顯眼地

之後，我便過得不錯。音樂在我生活中佔有重要的一席之地，我從兩歲半開始學習小提琴，儘管生活中事事不如意，我依然堅持不輟。因此，我獲得三一文法學校（ Trinity Grammar School）的音樂獎學金。但即使在那，我也常惡作劇、逃學看電影。

★★★★★★★★★★★★

By the end of year 11, I was told I would have to either repeat the year, or consider going to another school, which was quite humiliating for my mum. I decided to move school and surprisingly, I ended up doing quite well in year 12! As a result, I ended up getting into a double degree in Law and Music at Monash.

•repeat the year 留級 ; 重唸一年
•humiliating 令人感到恥辱的，丟臉的

11年級結束時，我被告知要麽被留級，要麼考慮轉學，這對我母親來說相當丟人。我決定轉學，而令人驚訝的是，我在12年級的時候表現優異，最後錄取蒙納士大學法律與音樂雙學位。

★★★★★★★★★★★★

When I started, my first thought was that I didn’t belong because I had done so badly in school up to year 11 and everyone else seemed so smart. But I put my head down, got through it, and ended up getting a job in the legal department of a major manufacturing company, which was a different approach to what most law students do.

•do not belong 不屬於這
•put my head down 埋頭苦幹
•the legal department of ...的法律部門
•a different approach 不同途徑
•approach （思考問題的）方式，方法，態度

當我開始進入大學，最初的想法是我不屬於這，因為我在11年級前都表現不佳，而這裡的人似乎都聰明絕頂。但我埋頭苦幹，咬牙撐過，最後在一家大型製造公司的法律部門找到工作，這與多數法律系學生的途徑不同。

★★★★★★★★★★★★

I really enjoyed it. It was hard work, but I learned a lot of foundational business, legal and corporate communication skills. After that I worked in corporate governance in RMIT, then started to moonlight as a lecturer in the Law Faculty. Eventually, they asked me if I wanted to do a PhD and I blindly said yes! I next worked at Swinburne University, and then was head-hunted to lead the corporate legal team at the Commercial Passenger Vehicles Commission.

•foundational 基礎的
•communication skills 溝通技巧
•corporate governance
•moonlight (v.) （尤指瞞著僱主）從事第二職業，兼職
•headhunt (v.) 物色（人才）； 挖角
•legal team 法律團隊

我非常喜歡這份工作，這是份辛苦的工作，但我學習了很多基礎商業、法律以及公司溝通技巧。之後我在皇家墨爾本理工大學（ RMIT）從事公司治理工作，並開始兼職擔任法律系講師。後來他們問我是否想要讀博士，我便盲目地答應了。接下來，我在斯威本大學（Swinburne University）工作，再被挖角到商用小客車委員會領導法律團隊。

★★★★★★★★★★★★

I had a good life, but after a while, I realised I wanted a different kind of job. I could see my seniors were making a lot of money but that their family life was not that good. And looking at my own upbringing, I wanted to be the kind of father who could be present in my own kids’ lives. So I decided on dentistry. It would not only allow me to use the hand skills that I had developed from playing the violin, but also the analytical and reasoning skills that I'd developed in law. Plus it would be flexible, and offer me a stable income and the chance to meet different people every day!

•upbringing 教養
•decide on sth 決定某事或東西
•analytical and reasoning skills 分析和推理能力
•offer a stable income 提供穩定收入

我的生活很不錯，但一段時間後，我意識到自己想要一份不同的工作。我知道前輩們賺了很多錢，但他們的家庭生活並不美滿。看著自己的成長經歷，我想要成為可以在孩子生活中出席的父親，所以我決定改行當牙醫。這項職業能讓我使用從拉小提琴中發展出的手部技巧，也能運用我在法律中發展出的分析與推理技能。此外，這個職業相當靈活，能為我提供穩定收入，並有機會每天與不同的人見面。

★★★★★★★★★★★★

My now fiancée, who was my girlfriend at the time, was also applying for further study, and coincidentally we both got into university in South Australia, so we moved to Adelaide together a few years ago.

•fiancée 未婚妻
•at the time 當時
•apply for 申請
•further study 繼續教育，進修；進一步研究；深造
•coincidentally 碰巧地；巧合地

我的未婚妻，當時的女友，也申請繼續深造，巧的是我們都考上南澳大學（University of South Australia)，所以幾年前一起搬到阿得雷德（ Adelaide）。

★★★★★★★★★★★★

I was lucky to get a university job at Flinders University. Initially, I started out as a casual lecturer in the law school, but I’ve since transitioned into teaching health law and research, and I’m currently writing a few books on the intersection between law and medicine. And also, obviously, trying to finish my dentistry degree!

•start out as… 起初擔任...
•transition into… 轉變到...

我很幸運的在福林德斯大學（Flinders University）找到工作，起初我在法學院擔任臨時講師，但我後來轉換到醫事法教學及研究。目前我正撰寫幾本關於法律與醫學相接的書籍，並努力完成我的牙醫學位。

★★★★★★★★★★★★

Mum eventually retrained as a Chinese high school teacher, and she’s still teaching to this day. Like most first generation migrants, she struggled quite a lot, and invested heavily in my success. After we’re married, my fiancée and I are planning to have children, and I’m sure they will have it much easier than I did.

•retrain 重新培養；再培訓；再訓練
•to this day 至今
•first generation migrants 第一代移民
•struggle a lot 掙扎奮鬥許久
•have it much easier 過的比較輕鬆

我的母親最終重新接受培訓，成為一名中文高中老師並執教至今。如同大多數第一代移民，她掙扎奮鬥許久，並為我的成功投資甚多。我與未婚妻打算婚後生孩子，我確信孩子會過的比我輕鬆得多。

★★★★★★★★★★★★

Still, a lot of the failures that I’ve had in my life have really informed a lot of my successes. Looking back, I wouldn't really want to change that to have a smoother life.

•inform [正式] 影響某人的態度或意見
https://www.ldoceonline.com/dictionary/inform

•have a smoother life 有一個更順遂的人生

我的生活中的種種失敗確實為我的成功提供借鑑。回首過去，我不會想要改變那些坎坷經歷去擁有一個更順遂的人生。

★★★★★★★★★★★★

Over the years, I've learned that perseverance is very important. I hope that through telling my story, I can be an example to others who might be in a similar position as I was: to show that there's not just one road to the destination, but many roads. You just need to take the little step that’s right in front of you, and then the next one, and a few years down the track, they will seem like massive achievements.

•over the years 多年來
•perseverance 不屈不撓，堅持不懈
•be an example 成為榜樣
•be in a similar position 處於相似的處境
•down the road/line/track 將來(的路)

多年來，我學到堅持不懈是至關重要的。我希望透過講述自己的故事，能成為其他可能與我有相似處境的人的榜樣：向他們展示通往目的地的路不止一條，有很多路可走。你只需要邁出眼前這一小步，然後再邁出下一步，幾年下來，將會成為巨大成就。

有興趣的同學可以支持New Humans of Australia

www.patreon.com/newhumansofaustralia

Photographer: Paul Heinrich instagram.com/paulfheinrich

文章與圖片出處: https://bit.ly/2XJsciq

★★★★★★★★★★★★

翻轉視界: http://bit.ly/3fPvKUs

批判性思考問題大全: http://bit.ly/34rdtJ7

?FOLLOW US?
Sue's IG: https://www.instagram.com/cheongsueann
Jo's IG: https://www.instagram.com/joannwithadash

Hey guys,
It seems like it took us forever to edit this vlog. But we hope we are not too late~ First, we would like to thank you guys for all the bday wishes. You guys made our day even more special and warmer ?? We hope that we can continue to celebrate more bdays with you guys ???

We realised we only have 5000-word limitation here so we couldn't answer everyone. Sorry guys~ We'll probably answer them in our other vlogs.

Lots of love,
Jo & Sue

?IG QUESTIONS?
? What kind of app you use to edit your insta stories?
Sue: Inshot app. Cinema 02 filter + grains OR I use SNOW app
Jo: VSCO. M5 filter, M5 +2.8, Exposure +0.4, Contrast +0.5, Sharpen +4.1, White Balance : Temperature -0.9, Tint +1.2, Vignette +8.0, Grain +4.0

? How to you manage alone time?
We both have our own routine & we respect each other space. We actually spend most of our time alone~ Just in the vlog it seems like we are together 24/7

? If all expenses paid and no pain at all, what kind of plastic surgery would you girls do?
Love this question! We do get sponsorship offer for plastic surgery and we have kinda high tolerance for pain but we still rejected the offer =) We don’t think we would change a thing~ It’s not that we are happy with everything that we’re born with just that we think we rather learn to love what we are given. That being said, we are not against plastic surgery either.

? With your current income, do you guys be able to make a living on your own?
We survived. LOL~ It’s not a lot but we love what we do and we’ll continue to work hard.

? What happens if you are over 35 and have not married yet?
Good question~ We don’t think it should be an issue. Married or not, it won't change a thing =)

? Is there any tips or book recommended to start reading?
We all have different book preferences. When people say they are not a reader we always think that they have not found the right book. It’s not you, it’s the book LOL So keep searching and keep reading. Don’t feel bad to leave a book if you don’t like it~

? What if one day you two fall in love with the same guy?
It’s not going to happen~ We both have different taste in guys

? If you were to focus on one thing you can improve on, what would it be?
Sue: I would like to improve my sleeping habit. I need to sleep early.
Jo: For work, I want to improve my Photoshop skill. For personal, I want to overcome my fear of crowds.

? What is something which gives you happiness recently?
Jo: Baking cakes & learning crochet
Sue: Exercising & Baking breads

? Places / Country you guys want to travel when C19 ends or safe to travel again?
Jo: Korea
Sue: Taiwan~ Since we’re learning Mandarin, I think Taiwan is the great to practice my Mandarin. Plus, I like Taiwan.

? What’s your preference in guys?
Jo: I like hardworking guys. And also someone who knows how to enjoy life alone and with people too.
Sue: I like animated guys… I’ll leave it as that. LOL

? What made you start your own business? How to solve it when no customer buy?
We started our first business as a side thing. We just love clothings and we thought selling clothing would be fun. When we closed our clothing business down, opening another business seems like a familiar thing to do~
& how to get more customers? You can pay for ads. Get influencers to promote your business. Get family and friends to spread the news.

? Do you guys inspire each other? Who inspire who the most?
We both have different style so we get inspirations from outside sources ( like on Pinterest, YouTube or Instagram)

? How tall are you guys? Both of you look so tall.
We get that a lot. But we are tiny~ 157cm =)

?What’s the cutest thing someone did for you?
Jo: The cutest thing is when a perfect stranger gave me an extra rose because he saw my then bf only gave me one stalk of rose. lol
Sue: When my mum bought us balloons on our birthday

? Advice to those who are entering into their 20s?
Jo: If you just entering your 20s, Welcome to adulthood~
My advice … Live & Be happy. Do what you love. Learn about yourself as much as you can. Learn new things. Try new things. and use SPF HAHA!

Sue: This is an exciting time. Like what Jo said, "Learn about yourself as much as you can". It's the time you get to choose what you want to do, what you want to be and be sure to choose wisely who you surround yourself with. .
? MUSIC ?
Music by frumhere, kevatta - a lover's wishlist - https://thmatc.co/?l=5720AA49
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Music by frumhere, kevatta - warm feeling - https://thmatc.co/?l=6E20961C
Music by eSNa - Playboy - https://thmatc.co/?l=82495F87

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