關於 problems in marketing ，我們在網路上蒐集到這些相關的討論、資訊與評價

Most entrepreneurs run their marketing campaigns in the same way.

They try to capture the 3% of people looking to take action right now.

So, if everyone is speaking to that 3% to close them on their offers, the competition is fierce...

And they’re missing a huge portion of the market.

As you can see, 30% of the marketplace know they aren’t interested.

They will never buy from you, me, or anyone else.

But if you can put out content and ads that educate the 70% of potential clients...

On problems they don't know they have and nurture them through your marketing funnel.

Who do you think they will ask to solve their problem when they finally discover they need a solution and are ready to take action?

That’s right.

You.

This is an advanced marketing strategy that most entrepreneurs have no clue about.

What was your biggest takeaway?

Share with me below

〔頭盔王招聘Digital Marketer／店務助理／文書助理〕
頭盔王電單車
去年全港電單車架數增長數目近10000架，作為少數在疫情下逆市擴展的行業，我們正積極擴充業務並急需新血加入！如果你熱愛電單車，希望將這份熱誠分享給更多初次接觸電單車的人，歡迎你加入頭盔王的團隊成為我們的一份子，保障更多騎士行車安全之餘，令更多人愛上駕駛電單車的樂趣！

〔Digital Marketer〕

Work location: Sheung Wan/ Yau Ma Tei
Salary: 22K +, negotiable based on experience
5 Days work

Key Responsibilities:

－Responsible for increasing online sales through connecting with the right audiences, design and execute creative campaigns and continuously improving UI and UX.
－Handle weekly advertising (Digital Marketing) and Commercial strategies
－Lead and plans in brand strategy and providing strategic solutions in fast-paced environment
－Review business priorities, practical solution to business problems proactively
－Work closely with the creative and production team of 50 people.
－Analyse, design, implement lead generation systems on website
－Design and implement Loyalty Program and reduce Abandon Carts
－Conduct user research, user testing, AB testing to optimize customer experience
－Analyze user journey to understand motivation, expose pain points, issues and improvement opportunities
－Responsible for planning, budgeting, executing, monitoring promotion plans to boost business growth.
50% work on general marketing, 50% work on UI/UX

To be successful in this role you will exemplify our CORE values and:

－Degree in Marketing, Journalism, Communications is preferred
5+ years marketing experience at agencies or in-house is preferred
－Experience in Shopify is a bonus
－Strong market business sense and well knowing of the market
－Experience in marketing plans and brand building activities including social media, search engine, digital and media planning
－Strong analytic with good presentation and communication skills, and able to work under pressure
－Excellent command of written and spoken English and Chinese
－Be proactive approach, with extreme confidence in taking ownership of your work and the results it drives
－Attention to detail, consistency and accuracy
－Last but not least, you should be a motorcycle enthusiast and able to share the joy of riding to your audience!

Interested candidate please send your CV to info@helmetking.com

〔店務助理〕

店員（12K - 18K，另有花紅，視乎經驗）

基本要求

－有上進心，肯搏肯捱
－做事細心、有條理
－喜歡與人溝通
－有零售經驗
－有興趣了解電單車
－親善有禮、成熟穩重、主動進取

工作內容

－負責店面日常運作，包括銷售／鋪面上架
－和各間供應商聯繫
－回覆客人查詢

學歷及技能要求

－中五畢業，年齡性別不限
－兩年或以上工作經驗
－中文打字，良好粵語，一般英語及普通話
－通曉普通話、英文優先

工作詳情

－5天半輪更工作、需要周六、周日及假日工作，每天工作10小時
－長短周（可彈性調配）
－勞工假期

員工福利

－醫療保險
－交通津貼
－12天有薪年假
－員工進修資助
－有薪病假﹑婚假、恩恤假
－員工購物優惠

工作地點

－油麻地

如果你自問對人唔生外，鐘意同一班同樣熱愛電單車好玩的同事相處，歡迎聯絡我們！請將簡單的CV email到info@helmetking.com期待你的加入！

〔文書助理〕
〔Administrative Officer/ Administrative Assistant〕

Job Description
－Prepare invoicing
－Execution and monitoring of all regular purchasing duties
－Review payments and receipt transactions
－Prepare company secretarial documents
－Provide clerical and administrative support to the office team
－Assist in ad-hoc job assignments, Pick up and deliver documents.
－Coordinate with team and suppliers in the purchasing scope of work
－Maintain complete and updated purchasing records/data and pricing in the system
－Book Keeping and Data Entry

Requirements:
－Higher Diploma, Associate Degree or above in Business
－Administration or other related disciplines
－1-3 years’ experience in administrative field
－Responsible, good team player, detailed-oriented and organised
－Proficiency in MS Office applications and Chinese Word Processing
－Good command of both written and spoken English and Chinese
－Candidates with more experience and qualifications will be considered as Administration Officer
－Holder of a valid HK driving license (Class 3, 22) is preferred
－Fresh graduates will be considered

We offer competitive remuneration package and comprehensive fringe benefits including:
－5-day work per week
－Discretionary Performance Bonus
－Marriage Leave
－Annual Company Trip
－Staff Shopping Discount
－9 Days Annual Leave
－To embrace the idea of work-life balance, we also endeavor to create a fun and enjoyable environment for our team members.
Interested candidates please apply with FULL RESUME with SALARY EXPECTATION and AVAILABILITY. Please send your CV to info@helmetking.com

【Lesson #4 - Hire slow, fire fast】
Just as excess fat can lead to clogged arteries and increase the probability of heart attacks, non-performing co-founders or team members can slowly (or in some cases quickly) kill your company if left unchecked. In my recent conversation with Hai Nguyen, founder & CEO of Canavi (AW#20), a tech-enabled recruitment platform based out of Vietnam, he talks about how giving a pair of bad apple co-founders free reign almost led to the demise of his first business, while stressing the importance for first-time founders to foster the discipline required to maintain a lean and entrepreneurial team.

***

My first business was a video production agency. After managing to build it up to a decent size, I realized just how inexperienced I was as a founder and eventually brought on two other co-founders with more industry experience to help the company scale. One came from 6 years of experience at a digital marketing agency and the other was previously a marketing director at a large corporate. Now, the typical startup playbook will have you create an MVP first to test out market demand, firing bullets before cannonballs, if you will. But, right off the bat, my co-founders came in guns blazing, purchasing top of the line equipment, hiring new staff, and generally throwing money at problems whenever they arose.

Eventually 6 months went by, with no new clients and no additional growth in revenue. Existing clients felt underserved, staff were not happy, and I eventually found myself stuck between a rock and a hard place. Since I was new to the whole startup game, I doubted myself and thought just maybe they were right, and that perhaps we just needed a little more time for their plans to pay off. But when you find yourself on the brink of bankruptcy, your perspectives tend to change—you go into survival mode. It was my first time firing anyone, and boy did it impact me. I spent 2 days sulking at home, just sitting with those feelings. But after getting past the trough, I went back to work and set our priorities straight, allowing the company to become profitable again after 2 months and eventually acquired several years later by one of Vietnam’s largest media groups.

“Hire slow, fire fast”—everyone has heard of this concept and understands it thoroughly. But when it comes to implementation, many founders tend to falter. Perhaps due to a naive sense of optimism or a natural aversion to pain, or both, first-time founders often put off these hard conversations a lot longer than they should. Firing a non-performing co-founder or team member won’t kill your company, but indecision will, as startups are forever in a race against time. Maintaining a lean and entrepreneurial organization is paramount in maximizing chances of survival at the early stages, and that entails developing the discipline and foresight to endure short-term pain in service of long-term gain.

Applications for AW#22 are now open to founders targeting SEA, AI/IoT, or Blockchain/Defi -> http://bit.ly/386E7In

We don’t all have to be sustainability consultants in order to save the environment. You can keep doing what you’re good at - and apply your skills to environmental problems. That’s how Isabel stepped into circular design.

Isabel Aagaard is an entrepreneur and product designer. She founded LastObject two years ago in Copenhagen, Denmark, with a mission to eliminate single-use items by creating their reusable alternatives. Her very first product raised 1.2M USD on Kickstarter.

Today, Nature N8 chats with Isabel about how companies measure sustainability, her own successful business model, and toilet paper.



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Emily Y. Wu (Executive Producer)
https://twitter.com/emilyywu

Nate Maynard (Producer / Host)
https://twitter.com/N8MAY

Yu-Chen Lai (Producer / Editing)
https://twitter.com/aGuavaEmoji

Ghost Island Media (Production Company)
https://twitter.com/ghostislandme

www.ghostisland.media
MB01WHNILHTKFIA

How Does One Start A Business And Sustain It? If You Want Honest, No BS Advice From Dan Lok And His Digital Marketing Advisor Jeremy Haynes, Then Join The Next FREEDOM Challenge. Apply Right Now: https://howtostartabusiness.danlok.link

Most business owners are not cut out to be an entrepreneur. They are good at what they do in their field but that doesn’t mean they have the skills to run a business. If you want to start a business, set yourself up for success by following P-P-H-D.

▬▬▬▬▬▬▬▬▬▬ Video Highlights ▬▬▬▬▬▬▬▬▬▬
0:00 Intro
0:15 Why 95% of Businesses Fail
1:15 First Steps To Starting A Business
2:20 Sacrifices You Need To Make When Starting A Business
4:22 "You Don't Know What You Don't Know"
5:11 Solving Business Problems
6:14 Best Business To Start Nowadays
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1

? Join my YouTube Membership to get access to EXCLUSIVE perks ?
https://www.youtube.com/channel/UCs_6DXZROU29pLvgQdCx4Ww/join

Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-

2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4

3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ

Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.

Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.

In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.

Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.

And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.

Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The Asian Dragon.

If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.

★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Dan Lok Shop: https://shop.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link

#DanLok #StartABusiness #Entrepreneurship

Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).

He’s been in business for over 20 years and his results are not typical.

Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.

Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.

Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.

This video is about How To Start A Business?

https://youtu.be/LR-xrYyGdQM
https://youtu.be/LR-xrYyGdQM

#FIT #GFM #Classof2020
Capstone Project | A Sustainable, Tech Driven Fashion Brand| 白玉 Bai Yu
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One of the Top 3 Finalists at the FIT Global Fashion Management Class of 2020.
The selected teams were invited to present in the Global SUNY Center to present publically to industrial professionals, GFM students and alumni.

- Presentation Topic: A Sustainable, Tech-driven Solution to Problems
in the Fashion Industry

- Presenter: Mayuka Inaba & Yu Hsuan Pai

- Presentation Date: 2020 Jan. 09


課程推薦：實踐推廣教育部-- 全球時裝產業鍊概論班
上課期間：2020/12/5至2021/01/30
上課時間：每週六 14:00-17:00
課程時數： 24 小時

授課老師：白玉 Bai Yu

師資介紹：
紐約FIT 全球時尚運營管理所 Class of 2020 畢業傑出校友，擁有十年以上多國時裝產業跨領域資歷。曾在紐約 Max Mara 總部擔任視覺行銷師、國內設計師品牌台灣區運營副理、品牌產品經理、外銷品牌女裝設計師

專屬9折優惠折扣碼：baiyu-insight
官網報名連結：https://eec.usc.edu.tw/Front/Classdetail?Class=11264


* 注意事項：結帳請選擇『特殊結帳』並輸入折扣代碼 『baiyu-insight 』
優惠報名截止日：2020/ 12/03

課程精華：
1. 時尚產業入門必修課程：帶你一窺時尚產業複雜的產業鏈結構，幫助釐清未來職涯定位方向與規劃

2. 課程特色：以時間軸緊扣並介紹時尚產業鍊不可或缺的營運環節，透過課堂習作與期末專案發表，讓同學邊學邊做，幫助吸收！

3. 課程內容：時尚產業一條龍全部呈現--- 從原物料來源、趨勢分析、商品企劃、生產開發、定價模組、營銷通路以及鋪貨折扣策略

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其他白玉Bai Yu 的推薦影片：

白玉｜時尚產業｜海外實習｜紐約留學找實習經驗分享 Talk about my experiences when looking for summer internships in New York!
https://youtu.be/EsrZunYNU1k

白玉｜職業探勘｜時尚產業的PM｜產品經理做什麼？Discovering Jobs in the Fashion Industry | Product Manager E.P.1
https://www.youtube.com/watch?v=NmIMO-86bEs

海外實習｜(下集）如何成為頂尖實習生，增加自己錄取為正職的機會！How to be Successful During an Internship EP.2?
https://youtu.be/x6g1IpShDrc

海外實習｜(上集）如何成為最優秀實習生，增加自己錄取為正職的機會！How to be Successful During an Internship?
https://youtu.be/NoCezy5DlPI

出國留學|職涯發展| 美國留學到底對個人職涯與人脈拓展有沒有幫助？
Is Studying Overseas Helpful in our Career and Networking?
https://youtu.be/RHRCPaX7TME

出國留學|職涯發展| 如何探索職涯目標，找出你的留學動機!
How to find your career goal?
https://youtu.be/j0qU_-IkIHE


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