Elon Musk的演講藝術
Presentality的Andrew大大來幫大家分析了!
Elon Musk 違反賈伯斯時代的演講準則,反而加深自己的魅力!
Elon Musk 可說是全世界影響力最高的商業領袖之一,而且在媒體及社群媒體的聲望奇高無比(IG 有200萬追隨者,Twitter 有6000萬),甚至一句話就可以影響市場的走向。
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他肯定是溝通大師對不對?而且舞台魅力一定很強大?
Well... 從溝通成效的角度來看,他是很厲害沒錯,但如果你看任何一場他的演講,你肯定會覺得很困惑。你會覺得:這個人怎麼這麼尷尬,這麼不會講話?
隨便在 Youtube 上面搜尋他演講的影片,看個幾分鐘,你就會知道我們在說什麼了。看個幾分鐘就可以跳出至少以下的問題:
• 說話吱吱唔唔,贅字一堆
• 停頓在很尷尬的地方,感覺不知道自己在哪裡
• 投影片視覺,跟口述的內容常常對不起來
• 容易忘記自己要說什麼,明顯要去偷瞄一下投影片,不然無法繼續說等等...
啊... 那他到底厲害在哪裡?為什麼一個講話這麼尷尬不流暢的人,能夠迷惑全球這麼多人,發揮如此大的影響力?
我們看完一些他演講影片的結論,是他的魅力來源,跟「前一波」的商業領袖,如 Steve Jobs,截然不同。你甚至可以說,**他們的風格是完全相反的。**
我們今天就從 Musk 的一些演講中,來看他的反向操作!
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📌 反操作1:Jobs Overstates, Musk Understates
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首先,Steve Jobs 開始用的一個「技巧」,說好聽是「讚嘆」,說難聽就是「誇大」,不論發表的產品是否真的是突破性創新,反正就是用 "incredible"、"revolutionary" 等字眼來形容。英文的一個形容,就是 "overstatement" - 把什麼東西都講的「超過」一點。
結果一大堆商業演講的人,做產品無法像 Jobs,但用誇張的形容詞卻學的很像。
Musk 就不一樣。
他自己知道他做的事情很難(讓永續能源普及、把人類變成多個星球的物種),所以他反而用很「沒什麼大不了」的字眼跟語氣來傳達,反而讓這種「謙虛」變成一種效果。這個就不是 "overstatement",而是 “understatement" - 什麼東西都講的收斂一點。
舉個例子:他2016年介紹太陽能屋頂的時候,有描述一個很大,很難實現的未來,是這樣說的:
> What is the future that we want? It's consisted of really appealing solar roof... then combine that with storage, and with electric cars.
It's an obvious 3-part solution... Yeah... 3 part solution... uh...
It's really not that complicated.
沒錯,他講完之後停頓了一下,然後說嗯,對,就是三個部分,真的沒那麼複雜 lol。
好比在跟聽眾說:「啊就很簡單啊,你們還要我說什麼?」連聽眾都笑出來:
影片: https://youtu.be/4sfwDyiPTdU?t=187
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如果是賈伯斯派的門徒來說,可能會說:
➜We are building a grand future - a future of endless renewable energy and clean mobility, but with the sort of convenience you couldn't even imagine.
To build this, we've had to overcome a trinity of challenges that have bedeviled generations prior:
1. Houses that generate energy during the day all by themselves
2. Efficient and integrated storage
3. And the best electric cars the world has ever seen
Ok,我寫的有點誇張,但 you get the point。
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他最近在發表 Tesla Bot 的演講中,也描述了一個很大的未來,你看看他的說法:
➜ What is the economy? It is uh... at the foundation, it's labor. So what happens when there's... uh... no shortage of labor?
So I think in the long-term, there will need to be universal basic income (applause)... Not right now, because the robot doesn't work (laugh)... we just need a minute.
Essentially, in the future, physical work will be a choice... if you want to do it, you can, but you wouldn't need to do it. Obviously it has profound implications for the economy, because... the economy, at its foundational level, is labor, and capital is just distilled labor, then... is there an actual limit to the economy? Maybe not...
你很難想像有人可以把一些這麼遠大的願景 - 人力工作變成一個選擇、每人都享有基本收入等等 - 用更平鋪直述的方式,沒什麼好大驚小怪的語氣說出來。
連開發萬用機器人的難度,他都只是說 "We just need a minute" lol。
Again 歡迎你們自己看影片,體驗一下:https://www.youtube.com/watch?v=HUP6Z5voiS8
Btw... Musk 還隨口說了一句 "capital is just distilled labor"。別叫我翻譯,因為我根本不知道這是什麼意思,尤其是 "distilled" 在這裡的用意。如果你去 google "distilled labor",也找不到什麼東西,只有不到兩千個 search result。
有人會覺得 Musk 太聰明了,所以才會常常說出正常人不懂的話,但我個人覺得他是故意的:就是要「埋」一些每人聽得懂的話,才能加深他「天才」的形象。
Musk 把複雜困難的事情說成很簡單,還有另一個好處:就是大家可能會覺得「這些很難的事情,好像難不倒他耶,嗯他看來真的是個天才!」
大家可能有時候會聽人家說,在西方,就是要懂得如何吹捧自己。但其實有時候不一定要這樣。
💡你做的事情是真功夫時,謙虛反而會放大。
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📌 反操作2:尷尬反而是魅力
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其實,在賈伯斯用流暢的舞台表演稱霸市場之後,很多企業家都下苦工,練就一身演說武功。如 Bill Gates 或是 Mark Zuckerberg,都很明顯的從內向而且不會演講的人,變成老練的演說家。
Musk 很明顯沒有。Honestly, he's not even trying。
上面的影片,一個是2016年,一個是2021年,你覺得哪個舞台上的 Elon Musk,比較尷尬?這個當然有點主觀,但我兩個都看完之後,會覺得今年的他,講的更卡,更不好。
但是 Elon Musk 很明顯的根本沒有在 care 這一塊 lol。如果他有心要成為非常流暢的講者,你覺得這種小事能夠難倒他嗎?
…
還需要Musk暗藏玄機的演講技巧嗎? 需要的同學請按個讚和留言「Must learn from Musk」。
需要更多的演講分析與技巧請追蹤Presentality!
圖片出處: https://bit.ly/3mKfjyX
同時也有1部Youtube影片,追蹤數超過7萬的網紅李語蕎Hathaway Lee,也在其Youtube影片中提到,#BillieEilish #LoVasAOlvidar #freestyle 這首歌是Billie Eilish/ROSALÌA - Lo Vas A Olvidar。 這次碧梨🍐發了西班牙語歌曲,當我第一次聽這首歌時就被深深吸引。 我單曲循環了非常多次,你們也能用心體會看看,內心深處被治癒...
result in意思 在 貓的成長美股異想世界 Facebook 的精選貼文
In vacation mode. A busy week for earnings, but I hope it will be a week for me to relax.
🌻CPI
"There are four main trends underlying the June inflation report. First are the items where prices fell sharply at the start of the pandemic and that are now returning to their pre-pandemic levels. Second are items where prices have temporarily risen above their pre-pandemic levels due to supply constraints and could come down. Third are items where prices are likely settling at a permanently higher level. And fourth are items where price increases have slowed rather than accelerated as a result of the pandemic, at least for now."
"Increases in owners’ equivalent rents—the Labor Department’s estimate of what homeowners would have to pay each month if they were renting their own home—also haven’t rebounded very far."
"Those prices could pick up in the months ahead, Ms. Bostjancic said, in part due to rapid increases in home prices. It takes about 18 months for a rise in real-estate prices to translate into stronger owners’ equivalent rents, she said.
“That’s one of those categories that needs to catch up following the worst of the pandemic,” she said.
That could add to inflation pressures in the coming months. Shelter costs represent almost a third of the basket of goods and services that the department looks at to calculate overall inflation."
Source: https://www.wsj.com/articles/inflation-hits-some-prices-more-than-others-11626187838
🌻附上本周發表財報公司一覽表.
上週的類股表現, 並不是很好(連大型股都在跌). 看看這周的財報結果會不會有幫助.
🌻針對餐飲業做了些研究. 筆記可在下兩個地方找到.
https://docs.google.com/document/d/1fhdoW1ah60klvwZGvejQ84WNz_EKgMAL_GZURDXsCo4/edit?usp=sharing
https://docs.google.com/document/d/1KOheA9qkAFoC0swFaNZVmnDtwK_hEbXou32FSA4Lqfo/edit?usp=sharing
目前餐飲業的窘境: 餐飲業在各產業中, 薪資較低. 疫情後, 因有人怕被病毒傳染(因為餐飲業是與人高度接觸的行業之一), 或是轉往薪資較高的產業, 或是想找到生活上的平衡(因為餐飲業時間特殊), 或因為家中有幼孩需要照顧, 所以餐飲業人力資源在疫情後反彈的情況, 不若其他產業. 解法? Technology.
Pictures:
1. A Companion of Diana (1724) by Jean-Louise Lemonyne. National Art Gallery (in Washington D.C.)珍藏.
https://www.nga.gov/collection/art-object-page.1272.html
狄阿娜(拉丁語:Diana),羅馬神話中的月亮女神和狩獵女神,眾神之王朱庇特和溫柔的暗夜女神拉托娜的女兒,太陽神阿波羅的孿生姐妹。
https://zh.wikipedia.org/zh-hant/%E7%8B%84%E9%98%BF%E5%A8%9C
2. 點外帶的時候, 看到這張速食店缺工造成不便的告示, 意思就是, 因為缺工, 加上食物都是現做, 難免比之前更慢了. 請不要因此而發脾氣. 很辛苦的餐飲人員.
3. From earningswhispers.com
result in意思 在 Facebook 的最佳解答
@surfaceapparel 2021 Campaign #englishbelow
✨在這個大城市中我們是否曾經迷惘曾經迷失自己呢?
「我 17 歲一個人來台灣的時候 其實已在面對憂鬱症兩年 在有壓力的狀況下 每天想著為何當人那麼難」
「但來到台灣後認識了大海 , 學習不同文化 我開始衝浪又創業 我給了自己多一些機會去做我熱愛的事情 後來的轉折點是透過行動 找回了原本一直存在心裡的火花」
✨「人生的意義是每個人自己給它的 在我眼裡能活著這本身就是一個禮物」
「但做個現代的都市人 我們常把自己綁在一個太小的世界裡 我們容易忘記 大環境的意思,大自然的重要性,還有它的能量」
「像地球不只是資源,它也是我們的家 社會也是 ... 身邊的人都是像兄弟姊妹 而就像環境 , 我們要彼此照顧、互相幫忙 大家才能享受這趟短短的人生」
「雖然要面對很多的高低潮,但其實就是有這些成長會讓我們感到活著」
「我們來的時候 , 什麼都沒有 要走的時候 , 什麼都帶不走 我們唯一花了而拿不回來的資源是時間 ,我們沒得贏沒得輸 所以不管好與壞 要勇敢付出、勇敢愛,這樣活在當下,才是活的 『無後悔』」
- by 艾玲
🏄🏽♀ @eileen.carls
🏄🏽 @booasurfing
📹 @palau_ivan
👙 追蹤 @surfaceapparel ✨
~~~english ~~~
"When I came to Taiwan at the age of 17, I had been facing depression for two years. During that stressful phase of life,I always wondered why it’s so complicated to be a human.
But after moving to Taiwan, I got to know the ocean and learn about the culture.
�I got into surfing and started a business.
�I gave myself more chances to do what I love.
And it was only through action,That I rediscovered the spark of life that had always existed in my heart.
The meaning of life is given to it by every person him/herself. And in my eyes, being alive is a gift in itself.
While living a modern urban life,�Many get lost in a small world view.
�We tend to forget about the meaning of the environment, the importance of nature and its energy.
The earth is not only a resource, it is also our home.
�So is society - to me, we are all nothing but brothers and sisters. And just like caring for the environment, we could care for each-other.
�I believe that this is the way we could all love in harmony together.
In life there are many ups and downs, but it’s these hurdles that result in growth - They are what make us feel alive!
When we were born, we came with nothing.�And when we leave, we will leave with nothing.
�The only resource that we spend and will never come back is “time”.
There’s nothing to win and nothing to lose. So come good or bad, be brave to give and brave to love.
💫“Live in the moment.�Live a life with no regrets"
- by me 💛🙏🏽
Follow us @surfaceapparel
result in意思 在 李語蕎Hathaway Lee Youtube 的最讚貼文
#BillieEilish #LoVasAOlvidar #freestyle
這首歌是Billie Eilish/ROSALÌA - Lo Vas A Olvidar。
這次碧梨🍐發了西班牙語歌曲,當我第一次聽這首歌時就被深深吸引。
我單曲循環了非常多次,你們也能用心體會看看,內心深處被治癒了。
其實歌詞的意思是講述一段愛情沒有成果,撕心裂肺的回憶。
是一首悲傷的歌,但對我來說,這首歌更多的是帶給我平靜。🙂
當天聽歌曲、當天即興起舞拍攝的確是個挑戰,喜歡的小夥伴記得關注➕
想看更多的作品歡迎上西瓜視頻🔍語蕎吃一斤
https://v.ixigua.com/JQaeFeu/
This song is Billie Eilish/ROSALÌA-Lo Vas A Olvidar.
This time, ls a Spanish song, and when I first listened to it, I was deeply attracted.
I have repeated my singles many times, and you can also experience it with your heart, and you are healed deep in your heart.
In fact, the meaning of the lyrics is to tell the heart-piercing memories of a love without result.
It is a sad song, but for me, this song is more about bringing me peace. 🙂
It is indeed a challenge to listen to songs and impromptu dance shooting that day. If you like,please follow 😊
Want to see more works, welcome to the xigua app🔍 語蕎吃一斤
https://v.ixigua.com/JQaeFeu/
相關合作邀約請聯繫:
[rose860125@gmail.com]
Facebook官方臉書粉絲專頁:
[https://m.facebook.com/iamhathawaylee/]
Instagram:
[https://www.instagram.com/7hathaway7/]
Tiktok@7hathaway7
Weibo@语荞Hathaway
抖音@语荞吃一斤
Bilibili @语荞Hathaway
![post-title](https://i.ytimg.com/vi/Oo6E7sGYgl8/hqdefault.jpg)
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