【#Podcast更新了】
#菜雞變司機
EP3:為什麼不該拿學校教的東西來投資?你只要學會這些就不用花大錢去上 ___ 了!(會計篇)
🎙️ Podcast 連結:https://gamma.soci.vip/
📩 免費電子報訂閱: https://bit.ly/39U5HKw
✍🏻 分析全文:https://gamma.to/notes/RlQonteyuo9mfv8Lxd2Y
🔖 各位投資人要謹記於心的是,會計學、金融、稅務等知識都只是投資的基礎,投資有 99% 的時間都應該花在了解一間公司的商業本質、產業狀況和了解自己在公開市場中參與的賽局(誰是你與你對做的對手,為什麼你比對方更有優勢)。這些知識都只是基礎中的基礎,了解這些知識後並不會給你任何投資上的優勢(因為公開市場上的投資人都知道這些基礎知識了)。
🔖 會計學 (Accounting):在學校,你會學到複式簿記 (Double bookkeeping)、損益表 (Income Statement)、資產負債表 (Balance Sheet)、現金流量表 (Cash Flow Statement) 和成本會計 (Cost accounting),也可能會在更進階的課程中學到移轉訂價 (Transfer Pricing)。
成本會計和移轉訂價只對那些在大公司會計部門工作的人是重要的,負責這些工作的人會獲得他們應得的報酬。但是對於一般公司投資人而言,這兩個可以說是最沒有用處的知識。
🔖 1. 資產項目 (Assets)
-現金與約當現金 (Cash & Cash Equivalents):有價證券 (Marketable Securities,市場流動性高的證券) 與現金沒有任何差別,所以有價證券被當成現金與約當現金。
-應收帳款 (Account Receivable):應收賬款是指企業因銷售商品、提供勞務等業務,應向購買單位收取的款項。應收帳款可以透過 Factoring 來改善現金部位。
-存貨:有許多方法可以來計算存貨,比如說先進先出法 (First In, First Out - FIFO)、後進先出法 (Last In, First Out - LIFO) 和移動平均法,這是一個非常有趣的項目。但你如果你不是從事不良資產投資的話,那麼不用去在意這些不同的方法。
-淨土地、廠房和設備 (Net PPnE):資本支出 (Capex) 花出去後就會變成這個項目。這個項目可以被質押來獲得優惠利率的有擔保借款。
-無形資產 (Intangibles):這可以是從軟體資本化得到的商譽 (Goodwill) 或是來自併購行為的商譽。當資產負債表上有這個項目,攤銷 (被當做支出) 不會影響到現金流,所以當你發現一間公司有很龐大的無形資產和攤銷項目時,你應該要去觀察這家公司的 EBITDA 或是 EBITA (因為兩者都是計算攤銷前盈餘),把這兩個當成產生現金流能力的替代指標會是更好的觀察方式。
🔖 2. 負債項目 (Liabilities)
-應付帳款 (Account Payable):需要付出去的款項。
-債務 (Debt):這個項目是從銀行借來的資金或是透過公司發行公司債所獲得的資金。這個項目在計算淨負債時很重要。
-財務租賃 / 營運租賃 (Financial Leases / Operating Leases) :這兩個項目是否該被歸類成負債是有爭議的。但 Gamma 通常只要這兩個項目出現在資產負債表,就會把這兩個項目當成負債。
-遞延營收 (Deferred Revenue):這個項目對於 SaaS 公司而言通常是很重要的指標,可以當成在滿足客戶需求前,客戶所做出的訂單,並當成未來的債務。這是一個營收的領先指標,所以追蹤一家公司的遞延營收在預測未來的營收上是很重要的。
🔖 3. 權益項目 (Equity)
-少數股東權益 (Minority Interest):這是由少數股東所持有的股東權益,這大部分是由母公司所持有。
-股東權益 (Shareholder equity):這個項目只對一些很看重資產負債表的商業模式才重要(例如:金融機構就需要去注意的數字),因為他們被規定必須要維持一些資本項目上要求。除非你正計算一間公司在清算的情況下會如何 (商業價值是負的),不然這個項目其實不是很重要。
🔖 你只需要搞懂這些損益表的項目
-營收:每間公司對營收的定義都不同。當你使用一些會用到營收的指標,比如說 EV / Sales 並拿來比較多間公司,你會想要確保這些公司對於營收的定義都是一樣的。打個比方,$ADYEN vs $SQ vs $PTPL 或 $TTD vs $APPS 這兩種比較組合中,它們對於營收的定義是不一樣的,所以在兩個例子中,直接拿 EV / Sales 不會是一個估值的好指標。
#更多內容於全文中
同時也有204部Youtube影片,追蹤數超過5萬的網紅Daphne Iking,也在其Youtube影片中提到,The COVID-19 pandemic disrupted labor markets globally during 2020. The short-term consequences were sudden and often severe. But while most companies...
「revenue sales」的推薦目錄:
- 關於revenue sales 在 Gamma 美股科技投資 Facebook 的最讚貼文
- 關於revenue sales 在 Facebook 的最佳貼文
- 關於revenue sales 在 SkyREC Facebook 的最讚貼文
- 關於revenue sales 在 Daphne Iking Youtube 的最佳貼文
- 關於revenue sales 在 志祺七七 X 圖文不符 Youtube 的最佳解答
- 關於revenue sales 在 Dickson Chai Youtube 的最佳解答
- 關於revenue sales 在 Revenue vs Sales | Best Differences You Must Know! - YouTube 的評價
revenue sales 在 Facebook 的最佳貼文
又到了早起念英文的時間囉!各位娘子軍們準備好了嗎?大家的孩子今天應該都去補課了吧!感謝早起上學的老大,順便也讓我達成早起念英文的第三天,今天就帶大家來唸一篇跟行銷相關的文章吧!
5 no-nonsense ways to improve the relationship between marketing and sales
不說廢話的五個改善行銷與銷售業務之間關係的方法
no-nonsense 嚴肅的;實際的;不說廢話的
You’ll read everywhere on LinkedIn and Twitter about the importance of cross-collaboration between marketing and sales teams, but is any work actually getting done to make improvements?
LinkedIn跟 Twitter 上到處都可以看到行銷部門與銷售業務團隊兼跨部門協作的重要性,但有任何工作真的改善了嗎?
cross-collaboration 跨越(部門、領域)協作
A poll by LinkedIn revealed that only 46% of marketers describe sales and marketing as “highly aligned.”
根據LinkedIn的一項民意調查顯示,只有百分之四十六的行銷人描述銷售跟行銷高度一致。
Poll 民意調查 align對齊;一致
Despite a shared objective for gathering and converting more leads into long-lasting customers, this collaboration issue stems from a few different causes:
儘管有著收集更多潛在客戶並將其轉化為長期客戶的共同目標,但這種跨部門協作問題來自於幾個不同的原因:
despite儘管 shared objective共同目標 gather收集 convert轉化
long-lasting長期的 stem from源自於
• Each department works in silos and there’s little to no communication between them.
每個部門都各自為政,彼此之間幾乎沒有交流。
silos 穀倉 (商業用語中指各機構沒有做好溝通交流)
• The marketing team is expected to create and tweak the brand’s assets without any feedback from sales.
行銷團隊可預見要在沒有人任何銷售反饋的狀況下創建或調整品牌資產
• Sales are expected to convert more, even if they aren’t receiving quality leads from marketing.
業務部門要轉換更多(訂單、客戶),即使他們並沒有從行銷部門取得有品質的潛在客戶或線索
By working together even incrementally better, both teams can see huge gains, like up to 209% more revenue, improved morale, and faster .
Let’s look at five no-nonsense tips to try in your organization.
即使一起工作能逐漸地改善,兩個部門都能夠看到具體的收穫,像是提昇209%的收入、提升士氣以及更快的銷售週期。
我們還是來看看五個實際可以在組織中嘗試的方式。
這篇有點難(對我而言啦!哈哈哈)
不過主要是在講公司裡面的行銷及業務部門要怎麼跨部門合作可以讓公司的營收更好,行銷主要做的事情是長期及潛在的客戶經營或品牌的管理營運,業務部門則是負訂單的即刻銷售,都是公司很重要的部門,配合得好可以讓公司的行銷成本降低、銷售的循環更好。
本篇是很實用的文章喔!跟大家分享~
#原文連結
https://blog.close.com/improve-marketing-sales-relationship/
#翻譯參考
Google翻譯
劍橋翻譯
收工來去補眠囉!
#圖文一定要不符的啊
#貝貝那麼可愛
revenue sales 在 SkyREC Facebook 的最讚貼文
Analyzed data from video footage is proven to bring add-on value to the legacy #security cameras and increase 30% sales revenue for #retail stores of Timberland.
Read the Harvard Business Review story to learn how #SkyREC #AiMS with its object-focused video #analytics powered by AI helps optimize store operations for Timberland: https://bit.ly/2WXrePn
revenue sales 在 Daphne Iking Youtube 的最佳貼文
The COVID-19 pandemic disrupted labor markets globally during 2020. The short-term consequences were sudden and often severe. But while most companies faced hardship during the pandemic, Top Glove was quite the opposite. They recently recorded their
highest ever quarterly Sales Revenue of RM5.37 billion, a 336% surge from 2QFY2020 with Profit After Tax of close to RM2.9 billion!
With that being said, they currently have 9,000 job openings as well as internship programme, so tonight, I’m delighted to have Top Glove's Head of Recruitment of Group Human Resource, Ms. Andrea Cheam Ching Lee to share more about the job opportunities and skills or expertise required for the spots available at Top Glove Malaysia.
Thank you JobStreet Malaysia for initiating this.
revenue sales 在 志祺七七 X 圖文不符 Youtube 的最佳解答
🔥 志祺七七團隊誠徵「全職企劃」與「特約作者」🔥
歡迎點擊官網看更多職缺資訊:https://www.simpleinfo.cc/hiring/
✔︎ 成為七七會員(幫助我們繼續日更,並享有會員專屬福利):http://bit.ly/shasha77_member
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#底片 #時代的眼淚
各節重點:
00:00 開頭
01:37 【志祺七七正職/特約作者】一分鐘廣告
02:37 底片是什麼?它是怎麼來的?
04:16 底片輝煌的20世紀
06:09 擊敗底片的數位相機
08:04 還喜歡拍底片的原因
10:29 我們的觀點
11:54 問答
12:13 結尾
【 製作團隊 】
|企劃:冰鱸
|腳本:冰鱸
|編輯:土龍
|剪輯後製:Pookie
|剪輯助理:歆雅/珊珊
|演出:志祺
——
【 本集參考資料 】
→底片時代正式終結!富士底片宣告停產,它真的成了時代眼淚:https://bit.ly/394pqXx
→What is Lomography:https://bit.ly/392fpKH
→What Is Lomography?:https://bit.ly/3tIlaVz
→The Ultimate Guide to Lomography:https://bhpho.to/3rhIDvr
→HOW PHOTOGRAPHY CHANGED HISTORY IN MORE WAYS THAN YOU THINK:https://bit.ly/2NEms4B
→How early photography changed the world:https://cnn.it/3sbrQLs
→History of Photographic Film - First Photographic Plates:https://bit.ly/3lAfOZQ
→History of Digital Photography - Who Invented the First Digital Camera?:https://bit.ly/3tI0htQ
→Digital Revenue To Surpass Film Revenue in 2000:https://bit.ly/3lGj7yK
→Digital camera sales to exceed film cameras in U.S., says new report:https://bit.ly/39l7loz
→Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies:https://bit.ly/3sbyfX4
→Why Did Kodak Fail? | Kodak Bankruptcy Case Study:https://bit.ly/314FwMx
→The History of Kodak:https://bit.ly/3vNZlGc
→Kodak: From Brownie and roll film to digital disaster:https://bbc.in/3f46w6T
→Focus on past glory kept Kodak from digital win:https://reut.rs/3c8iYkp
→Film vs Digital – A Photo Comparison:https://bit.ly/3tEGXxx
→Film vs. Digital Photography: Breaking Down the Pros and Cons:https://bit.ly/3f6lf1g
→This Is Why Film Photography Is Making a Comeback:https://bit.ly/314PVrA
→影像慢活 底片相機擁有的驚喜:https://bit.ly/3sdqCiX
→底片膠卷跟數位到底差在哪裡?:https://bit.ly/3s8vIgw
→底片丨毒品般的中片幅正片:https://bit.ly/3seoNCo
→為什麼拍底片?:https://bit.ly/3c5ICpY
→關於拍底片的murmur:https://bit.ly/3tAsbrA
→Film Format Does Matter ?:https://bit.ly/393Uo27
【 延伸閱讀 】
→摄影是一场深刻影响人类的科技变革:https://bit.ly/391pMhy
→《發明簡史》:電影發明的專利大戰──愛迪生與被失蹤的正宗電影之父:https://bit.ly/3lzumsE
→感光元件/片幅大小和拍照的關係:https://bit.ly/3saPZlA
\每週7天,每天7點,每次7分鐘,和我們一起了解更多有趣的生活議題吧!/
🥁七七仔們如果想寄東西關懷七七團隊與志祺,傳送門如下:
106台北市大安區羅斯福路二段111號8樓
🟢如有引用本頻道影片與相關品牌識別素材,請遵循此規範:http://bit.ly/shasha77_authorization
🟡如有業務需求,請洽:hi77@simpleinfo.cc
🔴如果影片內容有誤,歡迎來信勘誤:hey77@simpleinfo.cc
revenue sales 在 Dickson Chai Youtube 的最佳解答
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
revenue sales 在 Revenue vs Sales | Best Differences You Must Know! - YouTube 的推薦與評價
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