Search
Smile , Don’t worry .. Face washing at night is most important, dermatologists say (not ilya said) It removes dirt, grime and pollutants that have gathered on the skin during the day, as well as makeup , and it won’t darken your skin .. that is a myth & has a lower pH value than standard body soap. @sailajah.skincare_hq
#skincareroutine #skincareaddict #skincareproducts #skincareluxury #skincarejunkie #skincaretips #skincaremurah #skincarecommunity #sailajahmychoice #inlovewithsailajah
哈佛知識分享: 第三集(合共七集) What is competitive advantage? What is your value chain? 什麼是競爭優勢? 什麼是企業價值鏈?
仲記得我喺哈佛讀行政人員課程嘅時候，教授 Michael Porter 考考我哋, "In business, is strategy more important or excution more important?" 做生意，策略重要啲? 定執行力重要啲? 等陣同你解釋。
上兩集同你講咗你應該點諗「競爭」? 行業的五加一動力點影響你嘅利潤。今集同你分享下企業價值鏈點影響你的競爭優勢? 策略/執行力，邊個重要啲?
全文內容:
https://docs.google.com/document/d/10iTzUHyqrhcLvrfYHqZhu8tNpT-jnzKWVhVls09ciWk/edit?usp=drivesdk
。。。。。
My hobby 《星期六早餐會》!
七/八/九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!
哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?
講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。
有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。
7月/8月/9月份，逢星期六早上9時開始，約三小時半。地點中環。
對象: 中小企老闆/創業者/公司管理層，連我限4位。
有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。
我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin
www.edwinlee.com.hk
www.bwfund.com
聯絡李根興 whatsapp (+852) 90361143
。。。。。。。。。
先講何謂「競爭優勢」Competitive Advantage?
Michael Porter 話 "If you have a real competitive advantage, it means that compared with rivals, you operate at a lower cost, command a premium price, or both."
如果你有真正的「競爭優勢」，相比起競爭對手，你就有低啲嘅成本，或高啲嘅售價，或兩個都有。
"Competitive advantage is a relative concept. It's about superior financial performance." by Michael Porter
競爭優勢是相對的。 係代表你財務回報做得好過你同行的競爭對手。
唔單止做得好，而係要賺錢多過人。記住，上集我同你講:
"The real point of competition is not to beat rivals. It's to earn profits."
競爭，最重要唔係打低競爭對手，而係要賺錢!
何謂賺錢? Michael Porter 嘅定義唔係純粹睇個大數。 他話賺100蚊嘅公司，唔係一定叻過賺90蚊嘅公司。 因為話唔定賺100蚊嘅公司，佢就投資咗1000蚊，先賺100蚊。 但賺90蚊嘅公司，投資咗500蚊已賺賺到90蚊。 咁後者又何必再投資多500蚊，去賺嗰剩餘嘅10蚊。 因為呢500蚊可以投資喺第二度可能有更高回報，何必為做而做呢?
因此 Michael Porter 睇嘅賺錢，係 measured by ROIC (Return On Invested Capital) 資本投資回報。 即係話你放咗幾錢入去盤生意，equity and debt combined, 資本又好、借又好， 賺錢回報率有幾多呢?
例如，你開間茶餐廳，你自己放咗100萬入去，問銀行借咗100萬裝修，合共投資200萬。開業後，未扣除銀行利息及稅務 (EBIT - Earnings Before Interest and Tax)，每年就賺40萬，咁你嘅 ROIC (Return on Invested Capital) 就係40除200，等如20%。
如果你再另外開多一間， 道理上因為經驗多咗啦，總部人手成本一樣，額外投資金額應該就會少咗，開始有 economy of scale (經濟規模效益)，當今次只係投資160萬，回報一樣每年40萬。ROIC 就係 25%。
Michael Porter 話， 如果你每開一間，你嘅投資回報 ROIC 會因為 economy of scale (經濟規模效益)而提升，why not! 開多幾十幾百幾千間都得。
但如果你開到某個程度，每開一間，你嘅投資回報 (ROIC) 就下降。 例如依家總投資要成200萬，由於市場開始飽和，每年賺錢只得額外20萬，資本投資回報只得10%。Michael Porter 話咁又何必再開呢? 因為咁樣只會把你整體嘅 ROIC (資本投資回報率)拉低。
做得大，唔代表賺錢。唔好為大而大。有時 Small is beautiful. 細有細嘅美麗。
美國最賺錢嘅航空公司 Southwest Airlines, 睇下呢幅圖， 過去幾十年佢嘅嘢 ROIC (Return on Invested Capital)，上面黑色條線，一直保持行內最高， 行內其他航空公司平均係每年回報3.1%， Southwest Airlines 就能夠做到每年回報11.4%，高出同行2.7倍， 肺炎前年年賺錢。
Southwest Airlines 創辦人 Herb Kelleher 曾經講過 ”Market share has nothing to do with profitability. Market share says we just want to be big; we don't care if we make money doing it. In order to get an additional 5% of the market, some companies increased their costs by 25%. That's really incongruous if profitability is your purpose."
佢話:「市佔率往往同利潤率無關係。 市佔率只係講大， 但未必賺到錢。 有啲公司為咗攞多5%額外市佔率， 願意洗多25%嘅成本， 咁樣同做生意要賺錢嘅理念係互相違背的。」
我自己做商舖基金都係一樣，我成日都話:「我情願人少啲，賺多啲」，遠遠好過「人多多，每人賺少啲!」 人少啲， 社運肺炎，咩風浪都經過起。 人多， 一闊三大，一個浪冚，好易玩完。
記住我上面提過「競爭優勢」就係: 「相比起競爭對手，你有低啲嘅成本，或高啲嘅售價，or both!」 咁點樣同樣嘅產品或服務，你嘅回報就更高。
"Strategy choices aim to shift relative price or relative cost in a company's favor." by Michael Porter
策略的選擇，目的是向公司有利的方向把相對的價錢或成本調整。
咁點選擇呢? 就係睇你條 「Value Chain 企業價值鏈」啦。
"The sequence of activities your company performs to design, produce, sell, deliver and support its products is called the value chain. " by Michael Porter.
由產品的設計、生產、銷售、送遞、到售後服務，這個流程就叫做企業價值鏈。
"A company's value chain is the collection of all its value-creating and cost-generating activities." by Michael Porter.
企業價值鏈係由所有為客戶增值及令企業增加成本的活動總和。
睇圖，Value Chain 包括 Primary Activities 主要活動 and Supporting Activities 輔助活動。入貨、加工、出貨就係你服務顧客啲主要活動。 公司嘅架構、人力資源、科技應用就係輔助活動。Michael Porter 話如果你要贏人, 你就要明白你以上嘅價值鏈每一步、 每個活動、 每個細節對人客嘅價值製造 (value creation) 同相關成本 (cost incurred)。
要勝出，你有兩個選擇:
(1) Compete on execution. Better operational effectiveness. Perform the same activities as rivals, but execute better. Be better, be the best!
用「執行力」去贏人。每一步，設計/入貨/生產/出貨，都同爭對手差不多，但執行得更好、更快、更準。成個流程成本平啲，人客滿意啲。 等於一間茶餐廳， 落單準啲、上菜快啲、 炒餸好味啲。 但教授 Michael Porter 話咁就好似隻老鼠喺個圈入面，operational effectiveness, 跑快啲跑快啲 ，be the quickest, be the best! 但其實不斷地都喺個圈入面跑緊。長遠，人或老鼠，始終會攰， 你好啲，但人哋都會改善追上。競爭對手就遲早令你競爭優勢難以維續。
(2) Compete on strategy. Perform different activities from rivals. Meet the different needs of customers at lower cost or higher price. Be unique.
用「策略」去贏人。設計/入貨/生產/出貨嘅價值鏈，同行內其他爭對手唔同。 明白唔同顧客，有唔同需求。 用低啲嘅成本或者高啲嘅售價，or both, 去滿足佢哋嘅需求。做唯一! Michael Porter 話咁就會令你 好似隻老鼠咁，跑出個圈，走條捷徑，帶你想去嘅地方。 只是專注，長遠你嘅競爭優勢更容易持續。
例如， 美國嘅航空公司過去幾十年都係非常之難做嘅行業，1980年起，ROIC Return on Invested Capital 資本投資回報平均只得每年3.1%。
但我上面提及的西南航空 Southwest Airlines，佢過去幾十年，由(1) 訂票 (只用自己網絡，唔用 agent， 慳番啲手續費) 、(2) 機種 (只用一種波音737，方便機司培訓同保養， 唔似得其他航空公司乜飛機種都有)、(3) 坐飛機無飛機餐(慳返成本及方便清潔)、(4) 無編定座位 (先上機先揀位坐， 唂啲人快啲上飛機，早啲開機)、至 (5) No connecting flights 無轉駁航班 (只有直接 point to point， 唔使等你或你啲行李轉機)， 仲有更多更多， 成條嘅 Southest Airlines Value Chain 價值鏈嘅活動，都係同行內競爭對手唔同。 雖然機票售價平啲，但佢成本更加平。咁亦都解釋咗點佢能夠咁多年來平均嘅資本投資回報率 ROIC 高達11.4%，高過同行競爭對手近三倍。
我自己做商舖基金都係一樣， 都係 compete on strategy. 如果我純粹低買，高賣舖。 我只可以靠買得平過人，沽得快過人去賺錢。 但長遠好難持續跑贏大市的優勢， 一個社運肺炎冚埋嚟， 馬上冚旗。
呢條係我哋公司商舖增值嘅價值鏈 (insert graph)， 由投資者集資、買舖、解除 order /裝修/分契、至「服務式商舖」搵合適租客 (諗計仔幫佢做多啲生意)、至宣傳推廣出售商舖及「三大保證」售後服務， 加上公司基本設施、人力資源、科技應用、採購流程嘅配合， 我相信香港無任何一個商舖投資者同我哋一樣為商舖增值。 我係舖市要跑贏大市，都係靠呢條 Value Chain 價值鏈。包括，買賣我基金單位嘅交易成本，遠遠低過買賣成間舖。租我哋舖做生意嘅風險，都遠遠低過租間不知名、無人跟進的舖。
咁亦都解釋咗點解，我哋用咗五年時間，今個月就用基金買入咗港幣第一個「10億」舖，前後60間街舖。萬事起頭難，我相信第二個「10億」舖，大約兩年內會完成。
根據哈佛教授 Michael Porter，只要條 value chain 企業價值鏈夠獨特及專注， 好難有另一個競爭對手入嚟係香港街舖嘅層面打低我哋。好多人會嚟抄我哋嘅 business model 商業模式，但佢唔會做舖。 佢會做工廈、商廈、住宅、農地、骨灰龕位、大灣區、非洲、火星，但佢唔做香港街舖。 因為個地頭已經畀我哋霸咗，佢點做都唔夠我哋熟。 唔通我講話我要買1000間香港街舖，佢講話要買2000間，邊個人會信佢! 佢話500間就不如唔好講。
當然，教授話任何 good strategy 都需要 good execution，無好嘅執行力，所有說話只係空談。因此我成日話「持續性、持續性、持續性地執行」好重要。
Both strategy and excution are important. 好嘅「策略」及好嘅「執行力」同樣重要。 只有好嘅 「執行力」，無「策略」，你會賺到錢，不過好大機會係細錢。 加埋好嘅「策略」，配合好嘅「執行力」，大錢就會嚟!
你盤生意呢? 你條企業價值鏈 Value Chain 又係點呢? 同人哋有乜唔同? Are you competing on good execution or good strategy? 你係執行力上贏人、定策略上贏人? 點樣做到成本平啲或收費高啲，or both 呢?
有興趣一齊研究多啲點做? 聽多啲 Michael Porter，就來我七/八月份星期六嘅早餐會啦! 下集我再同你講 (4) What is strategy? How do you create value? 什麼是策略 ? 你如何創造價值?
全文內容:
https://docs.google.com/document/d/10iTzUHyqrhcLvrfYHqZhu8tNpT-jnzKWVhVls09ciWk/edit?usp=drivesdk
。。。。。
My hobby 《星期六早餐會》!
七/八/九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!
哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?
講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。
有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。
7月/8月/9月份，逢星期六早上9時開始，約三小時半。地點中環。
對象: 中小企老闆/創業者/公司管理層，連我限4位。
有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。
我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin
www.edwinlee.com.hk
www.bwfund.com
聯絡李根興 whatsapp (+852) 90361143
#michael_porter, #競爭策略, #企業競爭優勢，#價值鏈
The Way to Good Success
“This book of the law shall not depart from your mouth, but you shall meditate on it day and night, that you may observe to do according to all that is written in it; for then you shall make your way prosperous, and then you shall have good success.” (Joshua 1:8 WEB)
Early on in my journey as a believer, the Holy Spirit gave me a revelation from the verse above.
As I was reading it, He showed me that good success is a type of success that bring good to all areas of your life without any negative side effects.
For example, if you are single-minded in pursuing wealth, you will end up fatigued, unhealthy, age quickly, and miss out on important moments with family. This type of financial success is not considered “good success” because you gain in one area but lose greatly in other areas.
“For bodily exercise has some value, but godliness has value in all things, having the promise of the life which is now, and of that which is to come. This saying is faithful and worthy of all acceptance.” (1 Timothy 4:8-9 WEB)
Receiving God’s word (specifically what is applicable for us under the New Covenant of Grace”) everyday has value in all things. It benefits you in the life now, and in the eternal age that is to come.
If you want good success, then you must meditate on God’s word and apply it in your life. This is the best use of your time because with one action, you cause all areas of your life to prosper and become fruitful.
The process is not complete without speaking forth the Word. The best would be if you can pray in tongues. Faith is believing and speaking so meditate and pray.
Instead of using a watering can to water one plant at a time, it is like you are pouring into an irrigation system that diverts the water to reach the whole garden!
“There is an evil which I have seen under the sun, and it is heavy on men: a man to whom God gives riches, wealth, and honor, so that he lacks nothing for his soul of all that he desires, yet God gives him no power to eat of it, but an alien eats it. This is vanity, and it is an evil disease.” (Ecclesiastes 6:1-2 WEB)
I pray that you be wise so that you have the power to enjoy every good thing in your life. By ensuring that the garden of your life is well-watered with God’s word, you will possess the grace to eat the fruits from the harvest!
How do you read the four gospels in the light of the New Covenant of Grace? Which parts apply to you directly now, and which are just for your learning? In “Understand the Four Gospels Through the Lens of Grace”, I explain every parable, miracle, speech, and action of Jesus Christ based on the revelations received over the years. It will be an insightful read and I hope you glean many gems from it:
https://bit.ly/understandeveryparable
■ 更多林子安：
INSTAGRAM：https://www.instagram.com/an__official/
FACEBOOK：https://www.facebook.com/Anviolin/
WEIBO：http://weibo.com/u/6511795600
Spotify：https://spoti.fi/2XmfcLw
各式工作演出邀約請私訊IG或臉書專頁
For business, please send private message to my Instagram or Facebook fan page.
■ 更多【Cover by AnViolin】：https://bit.ly/2vWVtF5
🎶樂譜連結 Sheet Music🎶
https://gumroad.com/anviolin
（台灣請用蝦皮）https://shopee.tw/anviolin
--
吳青峰《燕窩》小提琴版本 | Violin cover by Lin Tzu An of Yan Wo by Wu Qing Feng
這首歌青峰寫給自己的歌，說是認為自己的歌者價值。
燕子築巢，然後被佔有、焠鍊成一種殘忍卻被定義成「造福人們」的燕窩（結果）。
就像青峰在創作時也像是燕子，不知道作品最後會遭到什麼對待，會不會只是淪為賺錢的商品，
但更重要的是歌曲打動人的瞬間，在某個時刻可以想起他的歌，對他來說就是找到知己了。
這對我自己在創作還有表演的時候影響很大。
不論是歌曲創作者或文字小編或表演者，在創作前在寫文案前不設限，不是因為想去打動誰而做，
而是在生活中用心觀察，在自己被打動的那一刻，寫下那股心靈中最真實的召喚。
所以謝謝各位喜歡我的影片我的表演甚至文案的內容，如果能在艱難的時候被各位想起，如果可以在各位難過的時候陪伴各位多走一段，如果可以撫慰大家疲憊的心是我最大的榮耀。
歡迎大家在沒有下雨的週末到信義區香堤大道，聽cover歌曲的live版！詳細演出相關資訊，我都會更新在我的Instagram 限時動態！
--
This song was the one about Qingfeng himself, saying the value of being a singer.
Qing Feng thinks he, as a songwriter, is pretty much like swallows build their nests, and then being possessed into the edible bird's-nest which is defined as the food "benefiting people".
He has no idea of at all how the song would be treated in the end, or whether the song will just become the profitable commodity.
But the most important and touching for him is that when hearing people telling him that the song touches their hearts and at some certain moments, people thinks of him.
I am quite touched by what Qing Feng tries to express through the song.
I think the true value of a creator, whether a songwriter, editor or performer, lies in the moment of touching people's heart. You are not creating for impressing someone; instead, you feel the world and write down the most true feelings in your heart.
So I appreciate it that everyone of you coming to my channel supporting me, showing your love and leaving all the comments.
It is my greatest honor if I can be remembered by you in your difficult times.
Remember I am always here for you =]
Should you have any request regarding cover songs, just comment below and let me know.
Also please share the video and subscribe to my channel https://bit.ly/2EsTGMQ.
Don't forget to click the 🔔 bell to be notified when my videos come out!
Visit me at Taipei Shin Kong Mitsukoshi Xinyi Plaza to enjoy more my live cover songs. Check it out details on my Instagram stories!
--
編曲Arrange：林子安 Lin Tzu An
混音mix：林子安 Lin Tzu An
小提琴 Violin: 林子安 Lin Tzu An
攝影師剪接師 Photographer & Film editor: Santon.W
文字編輯 Social media editor/manager: Lily Wu
--
🎻Sponsor AnViolin🎻
如果你喜歡我的影片的話，歡迎贊助我，讓我有更多資源去提升畫面與音樂。
贊助連結：
（台灣請用歐付寶）歐付寶：https://p.opay.tw/77sBF
（Via Paypal）Sponsorship：https://www.paypal.me/Anviolin
--
【Cover by AnViolin】每週上傳新的小提琴cover影片，
喜歡的話請訂閱我的頻道 https://bit.ly/2EsTGMQ
也記得開啟🔔訂閱通知，按讚留言分享給你家人朋友看！
還想看子安cover什麼歌？留言跟我說 ！
--
#吳青峰
#燕窩
#吳青峰燕窩
#燕窩小提琴
#燕窩violincover
#AnViolin
#CoverSong
#ViolinCover
#CoverByAn
#林子安
#林子安小提琴
Mafia Definitive Edition (เฉพาะภาคแรก)
ซื้อได้ที่ https://store.epicgames.com/legendauser/mafia-definitive-edition
MAFIA: TRILOGY (รวมสามภาค)
ซื้อได้ที่ https://store.epicgames.com/legendauser/mafia-trilogy
Mafia: Definitive Edition is an action-adventure video game developed by Hangar 13 and published by 2K Games. A remake of the 2002 video game Mafia, it was announced in May 2020 and was released on September 25, 2020. The game is set within the fictional city of Lost Heaven (based on Chicago) in the 1930s, and follows the rise and fall of taxi driver-turned-mobster Tommy Angelo within the Salieri crime family. The game received favorable reviews from critics, with praise for revitalizing the story, performances, and graphics, although the dated action animations were criticized.
In 1930, during the ongoing Great Depression, impoverished taxi driver Thomas "Tommy" Angelo is strong-armed by two members of the Salieri family - Paulie Lombardo and Sam Trapani - into helping them escape an ambush by members of the Morello Family. While Tommy is compensated for his help, his actions lead him to losing his job when the Morello family target him in an act of revenge the following day. Seeking help from Don Ennio Salieri, Tommy agrees to be a part of his organisation, befriending Paulie and Sam, and becoming romantically involved with Sarah, the daughter of Salieri's bartender. The three men work together to contribute to Salieri's rackets, overseen by Salieri's consigliere Frank Colletti, including protection and bootlegging. In time, Tommy marries Sarah and begins a family with her, all the while working up in the ranks by impressing Salieri.
In 1933, Don Salieri becomes increasingly concerned when Don Marcu Morello begins putting pressure on him, ambushing their operations with bribed police officers and gaining the support of a corrupt prosecutor whose son has been killed by the Salieri family. Tommy finds himself forced to counter these attempts to prevent the organisation being financially weakened. When Salieri assigns him to eliminate an informant at a brothel, he is advised by Sam to spare them instead, allows them to escape in exchange for their silence, covering up his actions. When Frank disappears along with the organisation's account books, Tommy is instructed to locate both, and quickly learns that Morello planned to use the FBI to take down his rival. Convincing Frank to reveal where the books are, Tommy allows him to leave the country with his family, and covers up his actions once again.
In 1935, with prohibition ended and both Mafia families moving out into new rackets, Don Morello attempts to assassinate Salieri, whilst he and Tommy are dining at a restaurant. In retaliation, Salieri declares war and begins weakening Morello's position, damaging his rackets and reducing his influence on law enforcement. Eventually, Tommy works alongside Sam and Paulie to take down Morello, killing him by shooting down a plane he attempts to use to flee the city. By 1938, the Salieri family control the city's rackets, neutralizing anyone who attempts to stop them. Tommy, Sam and Paulie find themselves tasked with recovering a shipment of impounded cigars that had been smuggled into the city, informed that they hide a consignment of diamonds in them. Although the group manage to successfully recover the cargo, Tommy is shocked to discover that Salieri lied, and that the cigars concealed a consignment of drugs.
Disillusioned by the revelation, Tommy convinces Paulie to go ahead with a bank robbery that Sam had advised against. Although the pair manage to complete the job, Tommy finds Paulie murdered in his apartment the following day. When he goes for a meeting with Sam to discuss this, Tommy finds that his efforts to conceal his actions were uncovered by Salieri, and that Sam was ordered to execute him and Paulie for this and the bank job. Left with no choice, Tommy survives the attempt on his life and kills Sam upon learning that Frank and his family were murdered by Salieri's people. With his former allies against him, Tommy goes into hiding and contacts Detective Norman for help, providing his story of his actions. In exchange for testifying against the Salieri family, Tommy requests his help in protecting his family, which Norman agrees to out of respect for being a family man himself.
In 1951, Tommy and his family live under witness protection in Empire Bay, after Don Salieri and his organisation are arrested and tried for their crimes. A few days after his eldest daughter is married, in which he highlights how family is the most important value to a man, Tommy is visited by Vito Scaletta and Joe Barbaro, who murder him on behalf of Salieri, leaving him to die in his front yard. As his family surrounds him in shock, Tommy tells them all that they are now safe, before succumbing to his wounds.
Mafia Definitive Edition (เฉพาะภาคแรก)
ซื้อได้ที่ https://store.epicgames.com/legendauser/mafia-definitive-edition
MAFIA: TRILOGY (รวมสามภาค)
ซื้อได้ที่ https://store.epicgames.com/legendauser/mafia-trilogy
Mafia: Definitive Edition is an action-adventure video game developed by Hangar 13 and published by 2K Games. A remake of the 2002 video game Mafia, it was announced in May 2020 and was released on September 25, 2020. The game is set within the fictional city of Lost Heaven (based on Chicago) in the 1930s, and follows the rise and fall of taxi driver-turned-mobster Tommy Angelo within the Salieri crime family. The game received favorable reviews from critics, with praise for revitalizing the story, performances, and graphics, although the dated action animations were criticized.
In 1930, during the ongoing Great Depression, impoverished taxi driver Thomas "Tommy" Angelo is strong-armed by two members of the Salieri family - Paulie Lombardo and Sam Trapani - into helping them escape an ambush by members of the Morello Family. While Tommy is compensated for his help, his actions lead him to losing his job when the Morello family target him in an act of revenge the following day. Seeking help from Don Ennio Salieri, Tommy agrees to be a part of his organisation, befriending Paulie and Sam, and becoming romantically involved with Sarah, the daughter of Salieri's bartender. The three men work together to contribute to Salieri's rackets, overseen by Salieri's consigliere Frank Colletti, including protection and bootlegging. In time, Tommy marries Sarah and begins a family with her, all the while working up in the ranks by impressing Salieri.
In 1933, Don Salieri becomes increasingly concerned when Don Marcu Morello begins putting pressure on him, ambushing their operations with bribed police officers and gaining the support of a corrupt prosecutor whose son has been killed by the Salieri family. Tommy finds himself forced to counter these attempts to prevent the organisation being financially weakened. When Salieri assigns him to eliminate an informant at a brothel, he is advised by Sam to spare them instead, allows them to escape in exchange for their silence, covering up his actions. When Frank disappears along with the organisation's account books, Tommy is instructed to locate both, and quickly learns that Morello planned to use the FBI to take down his rival. Convincing Frank to reveal where the books are, Tommy allows him to leave the country with his family, and covers up his actions once again.
In 1935, with prohibition ended and both Mafia families moving out into new rackets, Don Morello attempts to assassinate Salieri, whilst he and Tommy are dining at a restaurant. In retaliation, Salieri declares war and begins weakening Morello's position, damaging his rackets and reducing his influence on law enforcement. Eventually, Tommy works alongside Sam and Paulie to take down Morello, killing him by shooting down a plane he attempts to use to flee the city. By 1938, the Salieri family control the city's rackets, neutralizing anyone who attempts to stop them. Tommy, Sam and Paulie find themselves tasked with recovering a shipment of impounded cigars that had been smuggled into the city, informed that they hide a consignment of diamonds in them. Although the group manage to successfully recover the cargo, Tommy is shocked to discover that Salieri lied, and that the cigars concealed a consignment of drugs.
Disillusioned by the revelation, Tommy convinces Paulie to go ahead with a bank robbery that Sam had advised against. Although the pair manage to complete the job, Tommy finds Paulie murdered in his apartment the following day. When he goes for a meeting with Sam to discuss this, Tommy finds that his efforts to conceal his actions were uncovered by Salieri, and that Sam was ordered to execute him and Paulie for this and the bank job. Left with no choice, Tommy survives the attempt on his life and kills Sam upon learning that Frank and his family were murdered by Salieri's people. With his former allies against him, Tommy goes into hiding and contacts Detective Norman for help, providing his story of his actions. In exchange for testifying against the Salieri family, Tommy requests his help in protecting his family, which Norman agrees to out of respect for being a family man himself.
In 1951, Tommy and his family live under witness protection in Empire Bay, after Don Salieri and his organisation are arrested and tried for their crimes. A few days after his eldest daughter is married, in which he highlights how family is the most important value to a man, Tommy is visited by Vito Scaletta and Joe Barbaro, who murder him on behalf of Salieri, leaving him to die in his front yard. As his family surrounds him in shock, Tommy tells them all that they are now safe, before succumbing to his wounds.
