We hate losses about twice as much as we enjoy gains, meaning we are more likely to act unethically to avoid a “ loss ” than to secure a “gain ... ... <看更多>
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We hate losses about twice as much as we enjoy gains, meaning we are more likely to act unethically to avoid a “ loss ” than to secure a “gain ... ... <看更多>
The evidence on loss aversion is now applied to these gains and losses: The investor is loss averse over portfolio fluctuations, and how painful a drop in ... ... <看更多>