[🔥行銷用讀的 - 從產品路徑圖思考行銷🔥]
產品路徑圖是一個用來按照資源限制對產品需求進行開發或是設計解決辦法的一個路徑圖,而這個路徑圖的本質是希望產品也能夠解決『商業問題』,而這套邏輯其實也可以套用到『行銷上』,簡單劃分可以將概念分解如下:
1. Business Goal (商業目標) - 你的商業目標為何?
這裡的商業目標不是指你的營收(哪個運作的組織不需要營收),指的是你的產品想要達成的目標,而為了達成,你會有一個具體的任務,例如:『想要成為學生課程完成率最高的線上課程平台』,這樣的目標會不斷變動,他也可能很單一,但基本上不會脫離以下特性:
- 願景與長遠發展
- 成功的領先指標 :這個指標足以對你的營收產生一定極高程度的影響。
- 可被執行:你所訂下的目標是可以被執行的、操作的。
- 可被衡量:你所訂下的目標是可以被衡量的。
- 容易理解:你所訂下的目標是可以被不同領域的夥伴所理解的。
- 虛榮指標:你所訂下的指標不該是『不會失敗』的指標。
當然上面只是一些在設計Business goal 時你會需要留意的特性,當然具體在描述時建議可以參考『SMART GOALS』的概念來進行或是使用北極星(North Star Metrics) 來討論。
2. Visions 願景:
願景你可以當成長遠的目標、同時也是你打算為提供的service(這這個服務的定義還是要與前面的目標掛鉤),但這個願景的存在是為了達成你的商業目標,例如:你想要成為一個頂尖運動員,你可能會需要提高你對於該項運動的基本認識、完成某幾項基本數值的檢測,如果以產品或以行銷來說,可能就會變成『提高特定族群的回購率』、或是減少『消費者的轉換時間』等等,請掌握一個核心,你所指定下的願景是為了達成你的商業目標,而在訂下願景前,建議你可以試著思考以下的問題:
- 我要達成的商業目標,我需要解決哪些問題?
- 我要解決這些問題,會反映在哪些指標?
- 我要提高這些指標,我需要完成哪些任務?
- 要達成這些任務,我需要耗費多少資源?
當你都釐清了這些,下一步,你可以來思考你該怎麼排序你的任務了。
3.RoadMap :
由於篇幅有限,關於設計Road Map 的原理我們不會說得太細,但請記得一件事,你的每一項任務不一定必須是『改善整個消費者的流程中會遇到的所有指標』,他可能只是解決某一部份的或是階段的指標,你在排序時可以思考你現在解決哪個消費者階段的問題比較有幫助,例如:旅客消費會走過以下階段:
1. 搜尋
2. 查看商品細節
3. 加入購物車
4. 填寫訂單資訊
5. 結帳
你可以思考你願景中提出的方案是要解決哪一個階段的問題,而解決該階段的問題時,他是否可以將成效最大化,但是不會致使你耗費過多的資源或是造成其他的負面影響,至於觀測的方法這邊我們先不提出,選擇其他篇幅再做說明。
最後案找所有可能的『風險』思考可以執行的方案,按照『business impact for Business goal』進行排序,設計出屬於你的路線圖。
而這個風險有相當的多的層面,從法律、財務、到品牌等等都有,這裡我們列舉幾個產品中常提到的,但延伸出去其實與行銷也關聯的部分:
1. 易用性風險:你的消費者是否理解如何使用你的服務與產品
2. 價值風險:你的產品與服務是否對於消費者有價值
3. 商業上可行的風險:你是否有確立了你的對象、以及在損益上可行、明確的product market fit
4. 可被打造的風險:你所制定的方案是否是真的可以被確立與實踐。
最後建議大家可以參考一下海外產品大師的blog ,你可以收集到更多有趣的答案。
同時也有24部Youtube影片,追蹤數超過361萬的網紅Dan Lok,也在其Youtube影片中提到,Are You Ready To Remove What's Holding You Back And Level Up Your Business And Life? Join Dan Lok's Next SMART Challenge: https://onethingholdingyoub...
smart goals 在 經濟部中小企業處 Facebook 的最讚貼文
【創業大冒險】林口新創園引領國際創新合作新格局
不因8,000多公里(Taipei-Tel Aviv)距離與疫情限制,透過解封之100人次的線上線下「第二屆林口新創園臺以創新連結發布會」,展現臺灣與以色列於產業生態系創新合作的無限可能!🔥🔥🔥
本次一口氣宣告了臺灣企業和以色列新創,在資訊安全、數位醫療、智慧轉型上,共6個合作案的開展。
😍😍😍
合作的內容遍及技術共同開發、市場拓展、臨床驗證等,為相關產業加值、預估帶來美金400萬以上的衍生投資及商機。
💪 💪 💪
👇👇相關的報導-匯流新聞網:
https://cnews.com.tw/124210727a05/
👇👇臺以專區官網
https://pse.is/3l7dsn
#StartupTerrace
#LandingProgram
#IP2Launchpad
【Startup Adventure】
Despite of covid-19 pandemic and distance over 8,000 km between Taipei and Tel-Aviv, we demonstrate there are unlimited possibilities happening between Taiwan's industry ecosystem and Israel's innovation in the 2nd year of IP² Launchpad grand ceremony hybrid event with over 100 participants. 🔥🔥🔥
Taiwan Startup Terrace IP² Launchpad grand ceremony announces the collaborations between Taiwan enterprises and Israel startups are sprouting in 6 different fields, including cyber-security, digital-health, and smart digital transformation. 😍😍😍
The partnership ensures both sides with common goals and shared values to develop the technology and market together, clinical verification will also be conducted to add values to relevant industries, estimated to bring over $4M investment and business opportunities.
💪 💪 💪
👇👇 read the Jerusalem post:
https://pse.is/3m4gtf
👇👇 IP2 Website:
https://pse.is/3l7dsn
smart goals 在 Engadget Facebook 的最佳貼文
You can set consumption goals and track appliance data.
smart goals 在 Dan Lok Youtube 的最佳解答
Are You Ready To Remove What's Holding You Back And Level Up Your Business And Life? Join Dan Lok's Next SMART Challenge: https://onethingholdingyouback.danlok.link
In this video, Dan Lok shares valuable insight from his last SMART challenge. There is one thing that holds most people back from success. It's not the mechanics, it's not the how-tos and whatnots. Watch the video to discover what's really holding you back.
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
? Join My YouTube Membership To Get Access To EXCLUSIVE Perks ?
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Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.
Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.
In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.
Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.
And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.
Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The King of Closing.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Dan Lok Shop: https://shop.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #Motivation #Success
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about The One Thing Holding You Back From Success.
https://youtu.be/ZID4GV8-Ed4
https://youtu.be/ZID4GV8-Ed4
![post-title](https://i.ytimg.com/vi/ZID4GV8-Ed4/hqdefault.jpg)
smart goals 在 Trần Hinh Youtube 的最佳貼文
#smart #youtubemarketing #tranhinh
Cách viết mục tiêu SMART để thành công!!
Chắc chắn không có điều gì có thể làm hài lòng bạn hơn cảm giác hoàn thành một mục tiêu nào đó.
Cho dù bạn đang nhấn "Xuất bản" trên một bài đăng trên blog, hay thu thập số liệu phân tích ban đầu về các tháng thực hiện chiến dịch, thì không thể phủ nhận rằng bạn đã hoàn thành xuất sắc nhiệm vụ.
Tuy nhiên, khi bạn không theo đuổi một mục tiêu rõ ràng, công việc có thể giống như một công việc không bao giờ kết thúc. Không có mục tiêu, bạn đang tự đặt ra cho mình cảm giác như công việc bạn đang làm là không đủ.
Tạo mục tiêu SMART là một phương pháp hiệu quả để làm rõ động lực của bạn, thiết lập định hướng rõ ràng cho bạn và các thành viên trong nhóm của bạn, đồng thời đảm bảo bạn có thể ăn mừng chiến thắng khi kết quả đến.
Để giúp bạn viết các mục tiêu SMART, trước tiên chúng ta hãy cùng tìm hiểu - mục tiêu SMART chính xác là gì và nó khác với mục tiêu thông thường như thế nào?
Theo dõi video để biết chi tiết hơn bạn nhé!
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Xem thêm video của Hinh:
Youtube Marketing Là Gì? Cách Làm Marketing Trên Youtube Hiệu Quả Nhất
https://www.youtube.com/watch?v=78JD0xaD5Lc&t=79s
Bí quyết để thành công trên Youtube là gì ?
https://www.youtube.com/watch?v=xRXGxEWaoRE&feature=youtu.be
7 cách kiếm tiền online tại nhà trong mùa dịch
https://www.youtube.com/watch?v=2TutkhQnlZs&feature=youtu.be
Cám ơn thầy Phạm Thành Long dạy cho em kiến thức này :
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Liên hệ với tôi tại:
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smart goals 在 Dan Lok Youtube 的最佳解答
Wonder What Jennie Deals With? What Is It Like Being In A Relationship With Dan Lok? At Last, Jennie Answers! When One Partner Wants To Become Rich, It’s Important Not To Drag Each Other Down. Unlock Your Latent Potential With Dan’s FREE Book Unlock It. Get It Now: https://relationship.danlok.link
Maybe you are wondering what’s it like to date a millionaire? What’s it like being in a relationship with Dan Lok? How can a relationship succeed when one partner has huge goals? It all comes down to communicating your goals early on. Watch the video for more relationship tips from Jennie as she reveals what it's really like being with Dan Lok.
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.
Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.
In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.
Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.
And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.
Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The Asian Dragon.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Dan Lok Shop: https://shop.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #JennieLok #Relationships
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about What's It Like Being In A Relationship With Dan Lok? - Jennie Answers
https://youtu.be/AXgly8QECjk
https://youtu.be/AXgly8QECjk
![post-title](https://i.ytimg.com/vi/AXgly8QECjk/hqdefault.jpg)
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smart goals 在 SMART Goal - Definition, Guide, and Importance of Goal Setting 的相關結果
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