Reinventing Workers for the Post-COVID Economy
The nation’s economic recovery from the COVID-19 pandemic will hinge ( ) to some extent ( ) on how quickly show managers can become electricians ( ), whether taxi drivers can become plumbers ( ), and how many cooks can manage software for a bank.
This is likely to prove especially problematic for millions of low-paid workers in service industries like retailing ( ), hospitality ( ), building maintenance and transportation, which may be permanently impaired ( ) or fundamentally transformed. What will janitors ( ) do if fewer people work in offices? What will waiters do if the urban restaurant ecosystem never recovers its density ( )?
Their prognosis ( ) is bleak ( ). Marcela Escobari, an economist at the Brookings Institution, warns that even if the economy adds jobs as the coronavirus risk fades ( ), “the rebound won’t help the people that have been hurt the most.”
Looking back over 16 years of data, Escobari finds that workers in the occupations ( ) most heavily hit since the spring will have a difficult time reinventing themselves. Taxi drivers, dancers and front-desk clerks have poor track records moving to jobs as, say, registered nurses, pipe layers or instrumentation technicians.
COVID is abruptly ( ) taking out a swath ( ) of jobs that were thought to be comparatively ( ) resilient ( ), in services that require personal contact with customers. And the jolt ( ) has landed squarely on workers with little or no education beyond high school, toiling ( ) in the low-wage service economy.
“The damage to the economy and particularly to workers will probably be longer lasting than we think it is going to be,” said Peter Beard, senior vice president at the Greater Houston Partnership, an economic development group.
What’s more, he said, COVID will intensify underlying ( ) dynamics ( ) that were already transforming ( ) the workplace. Automation ( ), for one, will most likely accelerate ( ) as employers seek to protect their businesses from future pandemics
The challenge is not insurmountable ( ). Yet despite scattered ( ) success stories, moving millions of workers into new occupations remains an enormous ( ) challenge.
“We need a New Deal ( ) for skills,” said Amit Sevak, president of Revature, a company that hires workers, trains them to use digital tools and helps place them in jobs. “President Roosevelt deployed ( ) the massive number of workers unemployed in the Great Depression on projects that created many of the dams ( ) and roads and bridges we have. We need something like that.”
勞工轉型以因應後疫情時代經濟
美國經濟能否從新型冠狀病毒影響下復甦,將在一定程度上取決於表演經理們要多久才能變成電工,計程車司機能否化身為水管工,以及有多少廚師能替銀行管理軟體。
這對零售業、餐旅業、建築維修和運輸業等服務業數百萬低薪工人來說,問題恐怕特別大。這些行業可能受到永久性損害或發生根本性改變。若辦公室裡人變少了,工友要做什麼呢?若都市餐廳生態系統繁盛不再,服務生又該如何?
他們的前景是黯淡的。布魯金斯學會經濟學家Marcela Escobari警告說,即使就業機會隨新型冠狀病毒疫情風險消退而增加,「經濟反彈也幫不了那些受創最重的人」。
Escobari檢視16年來的數據發現,今春以來受衝擊最大的一些職業,勞工將很難自我改造。計程車司機、舞者和櫃檯人員轉行從事護理師、舖管工或儀器技工等工作者十分有限。
新型冠狀病毒突然帶走了一大批原本被認為較不容易永久消失的工作,即需與客戶面對面接觸的服務工作。這一衝擊直接打擊到那些僅受過高中教育、在低薪服務經濟區塊中掙扎的勞工。
經濟發展組織大休士頓商會資深副總裁Peter Beard表示:「經濟、尤其是勞工們受害的時間,可能比我們預期的還要更長。」
他說,更重要的是,新型冠狀病毒疫情將強化已經在改變職場的潛在動力,自動化即為一例,由於雇主力求讓自己的企業未來不受大疫情影響,自動化極可能加速。
這項挑戰並非不能克服。然而,儘管有少數成功的例子,讓數百萬勞工轉業仍是巨大的挑戰。
雇用勞工後培訓他們使用數位工具,並幫他們找到工作的Revature公司總裁Amit Sevak說:「我們需要一項針對職業技能的新政。小羅斯福總統大蕭條時期把大量失業勞工投入工程計畫,興建了我們現在使用的水壩、道路與橋樑。我們需要這樣的東西。」
#高雄人 #學習英文 請找 #多益達人林立英文
#高中英文 #成人英文
#多益家教班 #商用英文
#國立大學外國語文學系講師
同時也有29部Youtube影片,追蹤數超過0的網紅ezManager,也在其Youtube影片中提到,主管也會有職業倦怠的產生, 尤其當你還是職場中的明星球員型的主管, 當部門績效不錯而且你也很被看重, 《照亮憂鬱黑洞的一束光》提到憂鬱症的九大原因之一:失去工作的意義與掌控度,來看看哈佛商業評論HBR的案例分享, 工作塑造練習, 來賦予我們工作意義以及增加掌控度,讓被職涯困住的你再創高峰! ::找出...
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翻轉視界 18 Changing Perspective
There's not just one road to the destination, but many roads. You just need to take the little step that’s right in front of you, and then the next one, and a few years down the track, they will seem like massive achievements.
通往目的地的路不止一條,有很多路可走。你只需要邁出眼前這一小步,然後再邁出下一步,幾年下來,將會成為巨大成就。
文章來自於New Humans of Australia (有取得授權)
★★★★★★★★★★★★
I didn’t meet my father until I was 6 years old. My parents had a comfortable, middle-class life in Shanghai, or as close as you could get under communism. But they always wanted to live overseas, and just before I was born, my dad came to Sydney to set things up. I don’t know why, but in the end, my mother and I didn’t join him until I was 6.
•a middle-class life 中產階級生活
•set things up 打點一切
•live overseas 往海外生活
•in the end 最後 (表達在經過一段時間或一連串事件之後的結果)
直到六歲前我都未曾見過父親。我的雙親在上海過著舒適的中產階級生活,或著說,在共產階級下所能得到的最接近的生活。他們一直響往海外生活,就在我出生前,我父親來到雪梨打點一切。但不知何故,直到六歲那年我與母親才終於與父親團聚。
★★★★★★★★★★★★
Unfortunately, half a year after we arrived, he left us. That was a huge shock. Our transition had already been quite difficult, as we both didn't speak English. Also, as Shanghai was such a big bustling city, Sydney felt a bit like the countryside, especially on the weekends, as no shops were open back then!
•shock 令人震驚的事件(或經歷);驚愕,震驚 (come as a great shock 讓人倍感震驚)
•transition 轉變;過渡
•a bustling city 繁華都會
不幸的是,就在我跟母親抵達半年後,父親離開了我們。這是個巨大的打擊,因爲我們不會說英文,在適應過渡期本就已過得相當艱辛。此外,不同於上海的繁華都會,雪梨更像鄉下,尤其在週末,那時連商店都不開門。
★★★★★★★★★★★★
We were very much reliant on my dad, not only financially, but also as a conduit into the wider community. So to have that broken was quite distressing. I remember Mum crying a lot. As we had become socially isolated, we didn’t find out anything about Centrelink, so we survived on her savings for a while, and then got some help from her family back in China.
•be reliant on… 依賴...
•a conduit into 進入...的渠道
•distressing (adj.) 令人苦惱的,令人擔憂的
•become socially isolated 變得孤立於社會
•survive on her savings 僅靠的她積蓄過日子
我們相當依賴我父親,不僅是經濟,他也是我們進入更廣泛社區的渠道。因此,當局面被打破時令人相當痛苦,我還記得母親時常哭泣。由於我們孤立於社會,所以我們並不知道澳洲社會福利聯絡中心 (Centrelink)的任何資訊,僅靠母親的積蓄支撐了一段時間,然後從母親在中國的娘家得到一些幫助。
★★★★★★★★★★★★
Eventually, Mum moved us down to Melbourne, where we were able to make some new networks and family friendships. But I was bullied a bit at school about things like my food and clothing! Whenever someone bullied me, I would defend myself, but because I didn’t have the language skills to explain to the teacher why, I got in trouble quite a bit. I ended up having to move school 3 times before I came to Balwyn Primary School, which was relatively multicultural.
•be able to 能夠
•make new networks 建立新的人脈,關係網
•be bullied 被霸凌
•language skills 語言能力
•get in trouble 惹上麻煩
•end up 最後處於;最後成爲;以…告終
•relatively 相對地
•multicultural 多元文化的
最後,母親帶著我搬遷到墨爾本,在那我們能夠建立起新的網絡與家庭情誼。然而。我在學校飽受霸凌,例如我的食物及衣物。每當有人霸凌我,我會自我防衛,但我的語言技巧不足以向老師解釋事發原因,因此常常陷入麻煩。後來我不得不再三轉學,直到就讀相對多元文化的博文小學(Balwyn Primary School)。
★★★★★★★★★★★★
After that, I did alright. Music featured very prominently in my life. I had started learning the violin from the age of 2.5 years old and even with all the troubles that were going on in my life, had somehow still kept up with it. As a result, I got a music scholarship to Trinity Grammar School. But even there I used to get into quite a lot of mischief, and would often skip school to go to the movies.
•do alight 過得不錯,做的不錯
•feature (v.) 以…為特色;給…以顯著的地位
•prominently 重要地;著名地;突出地,顯眼地
之後,我便過得不錯。音樂在我生活中佔有重要的一席之地,我從兩歲半開始學習小提琴,儘管生活中事事不如意,我依然堅持不輟。因此,我獲得三一文法學校( Trinity Grammar School)的音樂獎學金。但即使在那,我也常惡作劇、逃學看電影。
★★★★★★★★★★★★
By the end of year 11, I was told I would have to either repeat the year, or consider going to another school, which was quite humiliating for my mum. I decided to move school and surprisingly, I ended up doing quite well in year 12! As a result, I ended up getting into a double degree in Law and Music at Monash.
•repeat the year 留級 ; 重唸一年
•humiliating 令人感到恥辱的,丟臉的
11年級結束時,我被告知要麽被留級,要麼考慮轉學,這對我母親來說相當丟人。我決定轉學,而令人驚訝的是,我在12年級的時候表現優異,最後錄取蒙納士大學法律與音樂雙學位。
★★★★★★★★★★★★
When I started, my first thought was that I didn’t belong because I had done so badly in school up to year 11 and everyone else seemed so smart. But I put my head down, got through it, and ended up getting a job in the legal department of a major manufacturing company, which was a different approach to what most law students do.
•do not belong 不屬於這
•put my head down 埋頭苦幹
•the legal department of ...的法律部門
•a different approach 不同途徑
•approach (思考問題的)方式,方法,態度
當我開始進入大學,最初的想法是我不屬於這,因為我在11年級前都表現不佳,而這裡的人似乎都聰明絕頂。但我埋頭苦幹,咬牙撐過,最後在一家大型製造公司的法律部門找到工作,這與多數法律系學生的途徑不同。
★★★★★★★★★★★★
I really enjoyed it. It was hard work, but I learned a lot of foundational business, legal and corporate communication skills. After that I worked in corporate governance in RMIT, then started to moonlight as a lecturer in the Law Faculty. Eventually, they asked me if I wanted to do a PhD and I blindly said yes! I next worked at Swinburne University, and then was head-hunted to lead the corporate legal team at the Commercial Passenger Vehicles Commission.
•foundational 基礎的
•communication skills 溝通技巧
•corporate governance
•moonlight (v.) (尤指瞞著僱主)從事第二職業,兼職
•headhunt (v.) 物色(人才); 挖角
•legal team 法律團隊
我非常喜歡這份工作,這是份辛苦的工作,但我學習了很多基礎商業、法律以及公司溝通技巧。之後我在皇家墨爾本理工大學( RMIT)從事公司治理工作,並開始兼職擔任法律系講師。後來他們問我是否想要讀博士,我便盲目地答應了。接下來,我在斯威本大學(Swinburne University)工作,再被挖角到商用小客車委員會領導法律團隊。
★★★★★★★★★★★★
I had a good life, but after a while, I realised I wanted a different kind of job. I could see my seniors were making a lot of money but that their family life was not that good. And looking at my own upbringing, I wanted to be the kind of father who could be present in my own kids’ lives. So I decided on dentistry. It would not only allow me to use the hand skills that I had developed from playing the violin, but also the analytical and reasoning skills that I'd developed in law. Plus it would be flexible, and offer me a stable income and the chance to meet different people every day!
•upbringing 教養
•decide on sth 決定某事或東西
•analytical and reasoning skills 分析和推理能力
•offer a stable income 提供穩定收入
我的生活很不錯,但一段時間後,我意識到自己想要一份不同的工作。我知道前輩們賺了很多錢,但他們的家庭生活並不美滿。看著自己的成長經歷,我想要成為可以在孩子生活中出席的父親,所以我決定改行當牙醫。這項職業能讓我使用從拉小提琴中發展出的手部技巧,也能運用我在法律中發展出的分析與推理技能。此外,這個職業相當靈活,能為我提供穩定收入,並有機會每天與不同的人見面。
★★★★★★★★★★★★
My now fiancée, who was my girlfriend at the time, was also applying for further study, and coincidentally we both got into university in South Australia, so we moved to Adelaide together a few years ago.
•fiancée 未婚妻
•at the time 當時
•apply for 申請
•further study 繼續教育,進修;進一步研究;深造
•coincidentally 碰巧地;巧合地
我的未婚妻,當時的女友,也申請繼續深造,巧的是我們都考上南澳大學(University of South Australia),所以幾年前一起搬到阿得雷德( Adelaide)。
★★★★★★★★★★★★
I was lucky to get a university job at Flinders University. Initially, I started out as a casual lecturer in the law school, but I’ve since transitioned into teaching health law and research, and I’m currently writing a few books on the intersection between law and medicine. And also, obviously, trying to finish my dentistry degree!
•start out as… 起初擔任...
•transition into… 轉變到...
我很幸運的在福林德斯大學(Flinders University)找到工作,起初我在法學院擔任臨時講師,但我後來轉換到醫事法教學及研究。目前我正撰寫幾本關於法律與醫學相接的書籍,並努力完成我的牙醫學位。
★★★★★★★★★★★★
Mum eventually retrained as a Chinese high school teacher, and she’s still teaching to this day. Like most first generation migrants, she struggled quite a lot, and invested heavily in my success. After we’re married, my fiancée and I are planning to have children, and I’m sure they will have it much easier than I did.
•retrain 重新培養;再培訓;再訓練
•to this day 至今
•first generation migrants 第一代移民
•struggle a lot 掙扎奮鬥許久
•have it much easier 過的比較輕鬆
我的母親最終重新接受培訓,成為一名中文高中老師並執教至今。如同大多數第一代移民,她掙扎奮鬥許久,並為我的成功投資甚多。我與未婚妻打算婚後生孩子,我確信孩子會過的比我輕鬆得多。
★★★★★★★★★★★★
Still, a lot of the failures that I’ve had in my life have really informed a lot of my successes. Looking back, I wouldn't really want to change that to have a smoother life.
•inform [正式] 影響某人的態度或意見
https://www.ldoceonline.com/dictionary/inform
•have a smoother life 有一個更順遂的人生
我的生活中的種種失敗確實為我的成功提供借鑑。回首過去,我不會想要改變那些坎坷經歷去擁有一個更順遂的人生。
★★★★★★★★★★★★
Over the years, I've learned that perseverance is very important. I hope that through telling my story, I can be an example to others who might be in a similar position as I was: to show that there's not just one road to the destination, but many roads. You just need to take the little step that’s right in front of you, and then the next one, and a few years down the track, they will seem like massive achievements.
•over the years 多年來
•perseverance 不屈不撓,堅持不懈
•be an example 成為榜樣
•be in a similar position 處於相似的處境
•down the road/line/track 將來(的路)
多年來,我學到堅持不懈是至關重要的。我希望透過講述自己的故事,能成為其他可能與我有相似處境的人的榜樣:向他們展示通往目的地的路不止一條,有很多路可走。你只需要邁出眼前這一小步,然後再邁出下一步,幾年下來,將會成為巨大成就。
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Photographer: Paul Heinrich instagram.com/paulfheinrich
文章與圖片出處: https://bit.ly/2XJsciq
★★★★★★★★★★★★
翻轉視界: http://bit.ly/3fPvKUs
批判性思考問題大全: http://bit.ly/34rdtJ7
we work 公司 在 外交部 Ministry of Foreign Affairs, ROC(Taiwan) Facebook 的最佳貼文
敬自由 / 性別平權
過去的台灣社會或許有男主外女主內的概念
但越來越多男性選擇以育嬰假方式陪伴小孩成長
.
在台灣可以申請領8成津貼的育嬰留停6個月
而整個社會的氛圍
也讓伴侶雙方能有機會協調、自由選擇
.
外交部在今年聯合國推案影片《敬 自由》中
我們就拍攝了這樣一位年輕爸爸
.
『在這裡 各種想法進步得很快
我和太太擁有完全一樣的選擇跟機會
因為想陪孩子長大
所以我跟公司請了半年育嬰假
他開口說的第一個單字就是爸爸
面對同樣重要的家庭與事業
我們一樣有力量』
.
若聯合國的重要任務之一是要讓國家尊重人民的權利
台灣的夥伴價值值得聯合國重視
.
Ingrained gender roles have taken a heavy toll on previous generations in #Taiwan and the greater Asia region. Many brilliant women were forced out of their careers and had to undertake the lion’s share of childcare duties, while men were denied the opportunity to be the primary care-giver to their children. Things are changing here in Taiwan and the government is trying to make this change easier, allowing both men and women to take up to six months parental leave to care for their child, with subsidies available allowing them to collect around 80% of their salary.
In the recent promotional short, "To Freedom," as part of MOFA’s #UNGA76 campaign, we feature the story of one such young parent, who represents many young men taking advantage of the recent changes to parental leave allowance:
“It’s quite progressive here. My wife and I have the same choices and opportunities. As I wanted to spend time with my child, I took six months parental leave from work and so his first word was “Daddy!” Family and career carry equal importance and require equal strength.”
If the UN states part of its mission as encouraging countries around the world to respect the rights of their people, Taiwan's vision of global partnership can serve as a valuable reference.
#UNGA76
#HearTaiwan
#WorkingTogether
#FreedomForAll
#UNGlobalGoals
#TaiwanCanHelp
#RespectTheRightsOfPeople
#GenderEquality #WomensEmpowerment
#SDG5
we work 公司 在 ezManager Youtube 的最佳解答
主管也會有職業倦怠的產生, 尤其當你還是職場中的明星球員型的主管, 當部門績效不錯而且你也很被看重, 《照亮憂鬱黑洞的一束光》提到憂鬱症的九大原因之一:失去工作的意義與掌控度,來看看哈佛商業評論HBR的案例分享, 工作塑造練習, 來賦予我們工作意義以及增加掌控度,讓被職涯困住的你再創高峰!
::找出自己的1動機、2強項 與 3熱情
:: 工作塑造表案例-圖解你的工作 https://lnkd.in/eXa22YcP
::一分鐘商業英文One-Minute Business English
::原則:我來塑造工作,而不是讓工作來塑造我
::前提:找出自己的1動機、2優勢強項 與 3熱情
:: 被上司莫名不對盤怎麼辦?請聽伊凡的案例
:: 本集為上下兩集一次收錄。
★ 優惠活動:
1.工作必備【向上管理情境溝通術】線上講座,8/07(六) 16:00,原$399 ,限時優惠 請見MixerBox報名頁 bit.ly/3xFWX4M 期待看到您為自己加分
2.ezManager五種超值方案:現在就幫自己加分,讓你Level Up! (見最下方說明)
★ 本集分點章節:
(00:00:23)前言與大綱
(00:01:10) 本集開始
(00:07:09) 【向上管理情境溝通術】線上講座簡介
(00:14:19) One-Minute Business English
★ 一分鐘商業英文One-Minute Business English
【Aligned】對齊
Zach: Aligned means same understanding, Be on the same Page. We are aligned on this issue.
be on the same page, 代表兩方有共同進度,也就是指彼此訊息一樣、有同樣的共識。
Their thinking is aligned.他們的想法是一致的;他們同意=他們想法是一樣的,而沒有強迫一樣的意思。
ex: For our work team, it is important that we are all aligned and clear in our communication with each other. In other words, we must all communicate well to be on the same page.
★ 本集提到過往單集
:: Ep29 生活面的職業倦怠
:: Ep32 專業面的職業倦怠
:: Ep24.主管該花時間心力在哪種員工
=====================
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:: ezManager五種超值方案2分鐘說明影片 lihi1.com/p6101 :現在就幫自己加分,讓你Level Up! 職涯更勝利
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we work 公司 在 李根興 Edwin商舖創業及投資分享 Youtube 的最佳貼文
哈佛知識分享: 做生意,七大困難選擇!
七條策略問題 Seven Strategy Questions《第七: What Strategic Uncertainties Keep You Awake At Night? 公司有什麼變數令你夜晚瞓唔著呢?》
Everybody watches what the boss watches. 老闆䀹實乜,同事們就䀹實乜! 你應該䀹實乜呢?
Business is about making tough choices. 上六集就講咗 Who is your primary customer? 公司股東、顧客、員工,邊個行先? 追數,應追邊三條數? 公司應有邊「十誡」? 如何令員工在適當壓力下發揮創意? 同埋同事們之間有幾願意互相幫助?
今集我會同你探討第七個策略問題,亦都係最後一個: What Strategic Uncertainties Keep You Awake At Night? 公司有什麼變數令你夜晚瞓唔著呢?
根據哈佛教授 Bob Simons 呢本書 Seven Strategy Questions,only three things in life are certain: (1) death, (2) taxes, and (3) the fact that today's strategy won't work tomorrow. 三樣嘢肯定: 死亡、交稅、及做生意策略要隨著時間改變。
你公司提供嘅產品/服務,如果永遠一成不變,無論現在點好,遲早會畀人淘汰。 道瓊斯 工業平均指數成分股有30隻,25年前後,超過一半成份股都已經被剔除。
當中一隻嘅股份依然非常成功,就係強生,Johnson & Johnson。 第二集同你講過,佢哋 Credo 教義,係 Customers Come First 嘅公司。 Credo 最後一句: "When we operate according to these principles, the stockholders should realize a fair return."
咁佢股價表現如何? 如果你1944年買咗強生1股,當年強生 IPO 上市,招股價是$37.5 美金。如果你由1944年揸一股到呢本書出版嘅時候 (即2010年), 期間再 reinvest 你收到的股息去買多啲強生股票,你所收的股息連同股價升幅,到這本書出版,合共累積收到超過90萬元美金。Yes! 由1944年嘅$37.5美金,至2010年收到合共90萬元美金。等如65年間,年化增長17%。 Grow 17% every year for 65 years! Wow!
佢點做? 睇下呢個 Johnson & Jonson(強生) 嘅table, 每年嘅 profit planning 由 functional, company, group VP 至 executive level 逐層逐層上, 一年上四次,revisit and revise continously.
2013年就做定2014年同埋15年嘅 profit plan, 再做多額外5年,10年嘅projection,即2020及2025年。
2014就做定2015及2016年嘅 profit plan, 再 revisit 上年做過嘅5年10年計劃,即重溫2020及2025年嘅 projection,睇呢幅圖, 如此類推。
如果數字同當初預期有所出入, 會 face -to-face 問下屬:
(1) What has changed?
(2) Why?
最重要,(3) What are you going to do about it?
Keep it simple. Johnson & Johnson, 就係因為不斷地問這三條問題,過去幾十年都能夠 就住市場適應改變。
唔好講到大公司咁複雜, 即是你係個屋村入面做間茶餐廳,What Strategic Uncertainties Are Keeping You Awake At Night? 有乜風險令你夜晚瞓唔著?
怕你個廚師走咗去? 怕你個業主大幅加租? 怕突然間一大批你啲食客食物中毒? 怕你條村啲人口味變化, 鍾意食日本餐,唔再食茶餐廳? 怕翠華/太興開入來你邊村,咁你就無得爭? Whatever it is! 除咗怕,你打算點應對? 點樣能夠做到兩手準備?
如果有日,你盤生意條數唔靚,我問你:
(1) What has changed? 有乜改變咗?
(2) Why? 點解?
And (3) What are you going to do about it? 咁你打算點做?
你會點回答我?
我做商舖基金,都有好多嘢怕。 經歷過社運/肺炎, 連舖王鄧成波都話唔係「百年一遇」,係「百年不遇」。 我都好怕個市大上大落。 我亦都好怕個個 shopping online 以後街上無晒人行街。我更加怕以後社會動盪,冇曬遊客來港。 我亦都怕中原/美聯/長實/新鴻基會搞個商舖基金同我直接對撼。但怕有用咩,最緊要能夠做兩手準備。 我爸爸教我: 「永遠要作最壞的打算!」
2021 今年我公司目標要買入港幣五億街舖,沽出兩億,對外集資起碼每季港幣6000萬, 基金派息六七八厘,及年回報達至10%。 每季度我同公司管理層都會 review 以上數字, 稍有偏差,就會問自己以上三個問題:
(1) What has changed?
(2) Why?
(3) What are we going to do about it?
有乜改變、點解、同我們點辦?
你盤生意呢? What's keep you awake at night?
今次一連七集同你分享咗我係哈佛學到嘅 Seven Strategy Questions 七條策略問題:
(1) Who is your primary customer? 誰是你首要顧客?
(2) How do your core values prioritize shareholders, employees, and customers? 你的核心價值,公司股東、員工、顧客、邊個行先?
(3) What critical performance variables are you tracking? 追數,應追邊三條數?
(4) What strategic boundaries have you set? 公司應有邊「十誡」?
(5) How are you generating creative tension? 如何令員工在適當壓力下更有創意?
(6) How committed are your employees to helping each other? 同事們之間有幾願意互相幫助?
(7) What strategic uncertainties keep you awake at night? 公司有什麼變數令你夜晚瞓唔著呢?
我營運自己全間嘅商舖基金公司都係 based on 以上七條問題辦事,Really! Every single one of them. 希望一連七集,以上七條問題亦對你點做生意有所啟發。
有興趣聽多啲,可就來我六月份最後兩場星期六嘅早餐會啦! 希望到時見到你。Have a good business, have a good life!
。。。。。
五/六月份早餐分享會 Topic: The Seven Strategy Questions by Harvard Professor Robert Simons
哈佛分享: 七條做生意策略問題
2012至2014間,我連續三年在哈佛上了 Robert Simons 的堂,畢生受用。我自己成間商舖基金公司都是建基於這本書。
有興趣 sign up la ? 每次限四位 (包括我)。 人多傾唔到計。
5月1日或8日或15日或22日或29日或6月5日或12日,星期六早上9時開始,約三小時。地點中環。
對象: 管理層/生意經營者/創業者,連我限4位。
有興趣參加的話,請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。
大家交流做生意最重要的幾條問題。
我唔係靠呢行搵食,免費,我請食早餐 ? Be friends ..... 有機會到時見你。李根興 Edwin
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聯絡李根興 whatsapp (+852) 90361143
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購買李根興的【李根興的生意哲學】(最新2020年6月出版 - 定價$198),或【買舖 要買得 PRO】(定價$198),連親筆簽名,可 whatsapp Suki (+852) 5566 1335。各大書局也有售。
we work 公司 在 李根興 Edwin商舖創業及投資分享 Youtube 的最佳解答
哈佛知識分享: 做生意,七大困難選擇!
七條策略問題 Seven Strategy Question《第二: 核心價值 - 公司股東、顧客、員工,誰優先? 》
Business is about making tough choices. 上一集就講咗 Who is your primary customer? 誰是你首要顧客?
今集我會同你探討第二個策略問題: 核心價值 - 你是把公司股東、顧客、或員工利益行先?
How do your core values prioritize company shareholders, emoloyees and cuatomers? Who come FIRST? 當有衝突,邊個利益行先?
根據哈佛教授 Bob Simons 呢本書 Seven Strategy Questions,冇話對唔與錯。 但搞唔清楚就一定錯。三選其一,你揀邊個行先?
(1) 公司/股東 (Shareholders) 行先? 李嘉誠就最出名股東行先。佢退休前最後一次主持長和系股東會,被問及一個出色的企業家最重要是什麼,李嘉誠話:「最重要忠誠為股東爭取正常收入,為股東設想,投資有前途項目,派息要合理,將股東利益排第一。」 我諗你咁多年都聽唔少佢講話股東利益排第一。 因此,好多人都話同長實做生意唔簡單, 甚至乎有時畀人感覺 (no offense) 賺到盡, 一蚊一毫都同你計,why? 因為股東利益行先,佢又啱喎。 但做善事? 李嘉誠本人捐幾十幾百億佢就好疏爽,因為唔關股東事。
Core value (核心價值)係股東行先,即係公司利益行先,成日話為公司著想,即係等於話為公司股東著想。 因此好多上市公司, 甚至乎初創企業,都會有 employee stock option,希望員工同公司利益一致。 希望佢哋由朝到晚都諗住 Creating Shareholder Value,為公司 = 為自己增值。
根據呢本 Seven Strategy Questions, AIG (AIA 母公司)、Citigroup、Pfizer 輝瑞藥業都係出名 shareholders 行先的公司,也是好成功的公司。做生意就係先講賺錢, 天公地道。
(2) 有啲公司嘅 Core Value 就係顧客行先 Customers First。例如,Johnson & Johnson 強生,係1943年就 craft 咗呢個 Credo (教義) :
We believe our first responsibility is to the patients, doctors and nurses, to mothers and fathers and all others who use our products and services....
We are responsible to our employees who work with us throughout the world.
We are responsible to the communities in which we live and work and to the world community as well....
Our final responsibility is to our stockholders. Business must make a sound profit....
When we operate according to these principles, the stockholders should realize a fair return.
Johnson & Johnson 的核心價值 core value 係顧客行先、員工第二、community 社群圈子第三、股東利益排第四。
我相信好多公司都係「話」顧客行先, 但有冇寫到好似強生咁清楚呢? 當然我相信更加多嘅公司,就係口講一套,做另一套。 口講顧客行先, 實質上遇到任何金錢利益,就縮數,公司/股東利益行先。
例如你開間茶餐廳, 有啲食材就嚟到期, 喺掉同唔掉的邊緣, 又唔會食死人,但又未必係最靚料,咁你會點? Be honest! ..... 公司賺少啲都揼?你就係顧客行先。 側側膊,唔多覺照用,慳番啲成本? 你就係公司行先。 無話對與錯, 最緊要搞清楚。你知啫,但係全公司同事知唔知? 能唔能夠全部人都言行一致?
(3) 如果我問你,有 covid 肺炎前, 某航空公司嘅股價喺呢道, 現在估計應該係邊? 如果我同你講仲高過肺炎之前,你會唔會信? 肺炎前係每股USD57,依家? USD62,高咗近10%。 佢就係美國西南航空 Southwest Airlines, 記住呢個係全球最多人染病嘅美國喎,有排都未走出疫情。佢就係出晒名 Employee First 嘅公司。Yes! The airline puts employee happiness above customet satisfaction. 員工開心,更重要過顧客滿意程度。
Southwest ranks employees first, customers second, and shareholders third. 員工第一、顧客第二、公司/股東第三。
你有無坐過Southwest Airlines 嘅飛機? 搭飛機通常最悶嘅就係一開始嘅 Safety Annoucement 安全提示。 但如果喺 Southwest? 你會聽有人講 jokes .... 有人 Rap!
呢啲講笑、唱歌、跳舞冇得迫。 員工開心,佢哋就自然會做。 你上網睇到會更多更多其他搞笑例子。
Southwest company blog says: "We believe that if we treat our employees right, they will treat our customers right, and in turn that results in increased business and profits that make everyone happy."
Employees come first 嘅理念,令到Southwest Airlines 每兩秒鐘就收到一份 job application, 每100個人申請,只有兩個人能夠成功獲取錄。2% acceptance rate, 好多傳媒都話去 Southwest 返工仲難過入哈佛! 有好嘅人才,就自然有好嘅服務,有好嘅業績。 亦都因為咁Southest Airlines 一間公司嘅市值,曾經係等於美國所有其他航空公司(American Airlines, Delta, Continental, UA etc)加埋嘅總和,都唔夠佢一間公司值錢。
你唔好以為Southwest Airlines 淨係員工開心喎,根據權威市場研究公司 J.D.Power 2020 survey,Southwest Airlines 嘅顧客滿意程度 customer satisfaction 都係全美國最高,both long and short-haul. 長短途都贏曬!
但老實說,坊間有幾多間公司會大聲講話員工行先? 間間都話顧客行先? 但諗真啲,係唔係真呢? 轉一轉個優先次序, 會唔會有另一番景象呢?
公司/股東、顧客、員工, 係你嘅核心價值邊個行先? 冇話對與錯。 但最緊要搞清楚, 萬一互相有衝突,你會揀邊個先? 係咪全公司上下同事、顧客、股東、合作伙伴都知? 你是否言行一致?
因為錄呢條片,我都問咗自己好多問題。我自己盛滙商舖基金係邊個行先? 我老婆答案即刻答我: 「你梗係員工行先啦! 因為嗰次點點點.... 」
Yes. 我自己商舖基金係員工行先 Employee First 嘅公司。因為我成日都同同事們講:
「錢賺唔晒,最緊要大家 happy!」...
「唔鐘意賺嗰個人嘅錢,就冇賺!」...
「我哋人少少,賺多啲,遠遠好過人多多,個個賺少啲! 大家都想養家活兒,搵到、洗到、身體好!」
我相信只要能夠建立一個好嘅 culture 企業文化, 大家同事們自然會作出個啱嘅決定,買舖賣舖,有條好嘅 team,真係好難輸。 因此,老實說,如果有邊個客唔妥我嘅員工,我通常都會「唔妥」返佢 - 當然呢個要建基於你哋員工嘅信任。
To me ....「顧客不是永遠對的!」 選擇適當的顧客,長遠回報會更佳, 對你選擇嗰班顧客回報都會更佳。我係道都好幸運地同你講,我商舖基金由2016年成立以來加入的同事們,公司基本上係冇人走過。Turnover 近乎零! 你對人點,人就自然對你點! As said ... 錢賺唔晒,最緊要大家同事們Happy! 人客/公司自然賺錢。
你呢? Who comes first in your business? Company/Shareholders, Customers, Employees? 你公司嘅核心價值,邊個是優先? 無論你揀邊個都好,係唔會同你選擇嘅Primary Customers (首要顧客)有衝突, 只會更加強化你服務佢哋嘅能力及提升你競爭力。 最緊要搞清楚 WHO COMES FIRST!
有興趣聽多啲,就來我五月份星期六嘅早餐會啦! 呢兩集同你講咗 Who is your primary customer? 同埋 Who comes first? Company/Shareholders, Customers or Employees?
下一集同你,What Critical Performance Variables Are You Tracking? 追數? 你應該最追幾條數?
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五月份早餐分享會 Topic: The Seven Strategy Questions by Harvard Professor Robert Simons
哈佛分享: 七條做生意策略問題
2012至2014間,我連續三年在哈佛上了 Robert Simons 的堂,畢生受用。我自己成間商舖基金公司都是建基於這本書。
有興趣 sign up la ? 每次限四位 (包括我)。 人多傾唔到計。
5月1日或8日或15日,星期六早上9時開始,約三小時。地點中環。
對象: 管理層/生意經營者/創業者,連我限4位。
有興趣參加的話,請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。
大家交流做生意最重要的幾條問題。
我唔係靠呢行搵食,免費,我請食早餐 ? Be friends ..... 有機會到時見你。李根興 Edwin
www.edwinlee.com.hk
聯絡李根興 whatsapp (+852) 90361143
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購買李根興的【李根興的生意哲學】(最新2020年6月出版 - 定價$198),或【買舖 要買得 PRO】(定價$198),連親筆簽名,可 whatsapp Suki (+852) 5566 1335。各大書局也有售。